Brand Communication Strategy & Internal Communications Training.
Developing key messages, identifying stakeholders, and coordinating communication; it can all get complicated pretty quickly.
Our team will help you to create a unified message across all departments so that you can grow as a unit.
A good communication strategy is like a map. Only with a well-thought-out brand communication or internal communication strategy can you identify your destination, mitigate any challenges on the route and know exactly where you’re going. Without a map, you’re unlikely to reach your destination.
Brand communication strategy should sit at the heart of all businesses, alongside financial strategies, sales plans or even exit plans.
Well-developed key messages along with clearly identified stakeholders and coordinated communication is the key to success. Our team will develop a maximum impact communications training map – that your team knows how to follow with minimal fuss.
What is a Brand Communication Strategy?
A brand communication strategy is a planning document used by companies and organisations who are seeking to strengthen their brand. It should be easy to understand and implement. It must be regularly updated and take into consideration the communication objectives of the business or organisation.
What is Meant By Internal Communication?
Internal communication is the function which keeps employees informed and helps build a shared culture in an organisation. It refers to the process of sharing information and relates to the practice of supporting employees to become skilled communicators in their own right. Internal communications training helps you and your employees follow a structured plan that will help your business grow as intended.
It’s important to improve your internal communications alongside a cohesive brand communication strategy to create a unified brand that runs through your entire organisation.
How Can We Strengthen Your Internal & Brand Communications?
Developing a brand communication strategy can be time-consuming and it can often be difficult to know where to start. Engaging with a PR agency such as Altitude PR saves you time and stress. With a fresh pair of eyes, agencies can often get straight to the heart of the issue. We instinctively know where the communication blockages are and can help you develop a plan or strategy to support growth or change.
Working with us means you’ll have round-the-clock support from a skilled team. There will always be someone on hand to help, regardless of sick days or holidays. We can use our experience to weave your brand communication strategy into any wider strategies and can help you develop a programme of work to help bring your brand to life.
Employees are the beating heart of businesses, and internal communications training will help you develop a strategy which addresses and engages with all your audiences, including your own people. We offer a range of internal and external communication services and combine these to provide a bespoke solution.
Why Choose Altitude PR?
Altitude can help you develop a clear and effective brand communication strategy. Our team works with some of the UK’s most successful brands and we take the stress out of strategic planning.
We’ll quickly help you to identify your messages and your target audiences. Perhaps deciding which channels to use is proving a challenge. Altitude can help you decide which is the most effective channel and how to get results.
Our creative team will devise attention-grabbing campaigns and work with you to improve communications both internally and externally. As a fully accountable and transparent agency, we’ll set KPIs and report regularly on our progress.
Altitude works as an extension of your team and we share your determination to put good communication at the heart of your business.
Our strategy work is influenced by Kotter’s Eight Steps to Change model. If you are looking to improve brand recognition and loyalty, boost demand, increase customer satisfaction, and support supply chain management, we can help. Altitude can also help improve communication through our internal communications training to benefit staff retention, productivity, and profitability. However you wish to change, we’ll help you realise your ambitions.
Book a Free Brand Communication Strategy & Internal Communications Training Consultation
Get in touch for an informal chat about internal communications training. We’re happy to set up a Teams call or meet for a cup of coffee.
Brand Communication Strategy & Internal Communications Training FAQs
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Your employees are your greatest asset. Improving communication within a business can have many benefits. It can help you:
Develop a more knowledgeable workforce
Improve your employees’ skills
Engage your team effectively
Engaged employees have improved well-being, are more productive and easier to retain. They can become valuable advocates and can become your greatest PR resource.
Good employee communication is an essential skill for managers but it’s a skill which requires training. Embedding a culture of good communication takes time and effort – and a strategic approach.
In times of change, clear communication is more vital than ever. Managers must have the right skills to be able to actively listen, communicate and collaborate effectively with employees.
Get in touch for more information on our internal communications training.
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Internal communication, sometimes called employee communication, is an essential function which builds mutual trust and understanding. Communication permeates every aspect of a business and hugely determines an organisation’s culture, productivity and employee engagement.
Effective internal communication training can help business leaders share their objectives. Through smart, strategic communication they can create a sense of urgency, develop a vision for change in the company and then communicate that vision.
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Effective communication requires clarity and an understanding of how plans or actions will affect the recipients/employees. Internal communicators must consider the effect of their words and be mindful of how they will be received. Strong communicators require confidence, time, and empathy.
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It is important to understand your audience and to consider how your communication will be received. Consider the message, how you’ll deliver it, and what you want your audience to think and feel when they’ve received it. Things to consider:
What channels will you use? PR, social media, an event, or email?
How will you measure the impact of your communication?
How will you know it has been effective?
These questions should be addressed in your brand communication strategy which should be re-visited regularly and updated.