Media Monitoring.
For any brand looking to successfully communicate, it is vital to know who is talking about you and why.
What is Media Monitoring?
Media monitoring is the activity of monitoring media coverage to better measure the performance of your brand, business, or organisation. By engaging in media monitoring, you can keep track of where your brand, your industry, your competitors as well as any other subject that is relevant or useful.
Smart algorithms and the latest advancements in technology mean it’s possible to obtain and organise mentions to track patterns of coverage and sentiment. This process offers essential insights into the success and failure of a brand and aids business decision making.
Why is media monitoring important?
If you are actively appearing in the media or implementing PR campaigns and strategies, it is essential you monitor what is being said about your brand. If you don’t monitor the media, or social media, how do you know your PR outreach is effective? How will you know if your messages are resonating with your audiences or if anything negative is being communicated?
Media monitoring and analysis is essential for measuring and evaluating any return on PR/marketing investment.
You can also use media monitoring to keep an eye on competitors and leading spokespeople within your industry. Understanding the media landscape, what is making news - or being on top of public sentiment - puts you on the front foot. Having robust media monitoring in place can also help with crisis management and planning.
Working with a public relations consultancy that offers professional media monitoring means you can benefit from analytics and data to inform smarter business decisions right across your business or organisation. By using data effectively, you can learn what’s working and build better media relations to encourage stronger campaigns for the future.
Media monitoring can therefore strengthen productivity, particularly within PR, marketing, and communications teams, and help minimise time spent on gathering, analysing, and measuring data.
If you’d like to find out more media monitoring & training, read one of our recent blogs - ‘What is Media Training and Why is it Important?’
Photo by AbsolutVision on Unsplash
Why choose Altitude for media monitoring?
Altitude is the media monitoring consultancy of choice for some of the UK’s biggest companies. We monitor their media relations and provide comprehensive live data reports. Although free tools exist to support media monitoring, it’s easy to miss coverage when tracking multiple sources.
Automated news alerts frequently miss coverage, and a patchy service is a huge risk especially when trying to manage brand reputation.
Altitude can help you monitor, measure, and analyse all of your media coverage. We subscribe to market-leading software which uses transformative technology – and we know how to use it.
Book Your Free Media Monitoring Consultation
Media monitoring and data analysis can be a daunting task, but Altitude takes the cost, time and inconvenience out of the process. Get in touch with our team for more information, or for a complimentary PR service consultation.
Media Monitoring FAQs
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Altitude provides professional media monitoring in conjunction with other PR services, but we also offer media monitoring as a stand-alone service for clients.
We receive as-it-happens alerts, so we know every single time you make the headlines, no matter how obscure the site or publication or what time it’s published
Our analysis and reports service gives you real-time accounts which cover things like share of voice, sentiment over time and coverage by media type. These can be easily inserted into marketing or board reports to help our clients navigate important conversations in-house.
We can also tie in your PR and social coverage to more sophisticated digital marketing metrics such as web traffic and conversion.
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We will work with you to identify which keywords you would like to track in the media and across platforms including social media, blogs and online. These could be brand names, spokespeople, websites, or words associated with your industry or competitors.
We work with you to understand your needs and learn what you are interested in tracking. This ensures we’re working towards your business objectives and finding the information that is relevant to you. Once we know the keywords, we can set up searches to monitor the media, and keep you informed about your coverage.
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With millions of media sources to monitor worldwide, it can be hard to know where to start. We recommend you monitor online, broadcast, print, social media, and podcasts but there might be specific media outlets, influencers or competitors you really want to keep an eye on. Taking a broad approach can be beneficial and can help you to capitalise on trends and this means you can always narrow your searches later when you know what else you want to monitor.
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Yes. We can track billions of conversations across social media and, similar to general media monitoring, keep track of mentions of your brand, spokespeople, products, or competitors.
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Yes, we can. We have access to podcast monitoring software which uses speech to text technology to track mentions from more than 20,000 podcasts in 16 languages.