EXPERT CORPORATE & B2B PR AGENCY.

When things go wrong, the key is to remain calm. Do not panic. The way in which a crisis is handled makes an enormous difference to the overall impact. Each situation needs to be dealt with on merit but the golden rule is to be accountable and authentic.

These four points are invaluable. Be available; Don’t over-react; Don’t speculate and Follow your crisis plan (which should be up to date and close at hand).

Negative PR can range from a bad online review or a devastating media expose to wrongly circulated information. Tackle the issue quickly and with a clear head. Don’t be afraid of correcting misinformation but be human. Everyone makes mistakes and whether you’re on the receiving end or not, the most effective way to mitigate a crisis is through good, clear and considerate communication. If you need the support of a PR agency, then don’t waste time. Time is of the essence when dealing with a crisis situation. You might be interested in our other services:

• Crisis management

• Media training

• Internal communications

• Awards

• Social media

PR can help build and maintain a good corporate reputation. It can also help defend corporate reputation but only when actions are defensible. PR often enhances and magnifies a company’s activities and there is no place for making false, unsubstantiated, or misleading statements or claims. Companies accused of greenwashing in recent months have experienced a significant backlash and negative impact on their brands.

A company that is vocal about its mission, values and vision must ensure its behaviour is accurately and positively reflected in its PR and all communication. Aligning values and behaviour is mission-critical and transparency is the first step towards a new culture of openness and accountability. Altitude can help businesses bring their corporate values to life and ensure they’re understood by stakeholders. The management of corporate identity and the PR function go hand in hand contributing to organisational success.

Different audiences get their news and information in different ways, whether that’s consumers or businesses. Consumer PR often uses channels such as social media to share messaging whilst Corporate or B2B PR might use media relations, awards, round table discussions, newsletters and events to engage audiences. Different audiences require different channels and tactics. We can help devise a strategy that works for your audience.

Businesses and organisations often don’t have the level of expertise available in house and need to find experienced support at short notice. Businesses might be lacking insight or data needed to devise campaigns or may require design or print support to get a project off the ground.

At Altitude we can work with you on strategy, offer support to your existing teams, manage or co-manage campaigns and give you the data you need to demonstrate a solid return on investment.

We can drop in and out of projects, often at late notice, and cover for absence or holiday. Our sister company has offices across the UK meaning we can provide B2B PR in Manchester, Sheffield and London.