Content Writing Services UK.
We create content that people want to read and share. Whether you’re looking to inform, educate, build strong sentiment, or drive SEO, we’ve got it covered.
What is PR Content Writing?
When we refer to content we mean good-quality words, images, graphics, and photography. Together these elements make compelling content which captures a reader’s attention, makes them think and builds trust. Good quality PR content helps you stand out from the crowd.
Content generally refers to information that is presented for a purpose. Content should be well managed and skilfully shared. This means, that with careful dissemination, your audience can read curated information at strategically important times. Managing content enables you to influence perceptions, shape discussions, drive behaviour and add value to your organisation or business.
Why is PR Content Important?
The content your business or organisation produces speaks volumes. Poorly written content reflects badly and may give a negative impression. Well considered content can elevate your business or organisation and help to develop trust and understanding. One way to increase profile, educate audiences and develop trusted relationships is through creating high quality content for journalists. By creating a content strategy, you can set your own news agenda and give journalists what they want – considered, informative, opinion-led content.
Creating your own PR content and distributing it through media relations, blogs, or through social media channels, puts you in greater control. It creates an opportunity for you to position yourself an authoritative leader and gives you the platform to explain your activity, your values, your customer relationships, and views. By creating content that has value to your audience, you are developing a stronger relationship and positioning yourself as both trusted and knowledgeable.
Producing well written PR content can be a very powerful tool in the PR toolkit.
Want a free content review of your articles, website, brochures, or other marketing materials? Simply get in touch using the button below!
The Benefits of Quality PR Content Writing for Businesses
Content should be strategic and aligned with your business goals and objectives. Every piece of content produced should reflect your culture and ambition. Quality content can give a business a distinct voice and help you differentiate against competitors.
The benefits are wide reaching and can drive better relationships with customers, suppliers, employees, funders, investors, and other partners. Strong content also supports other business activities and can help your advertising and marketing campaigns gain additional traction.
SEO and PR go hand in hand. To find out more, read one of our recent blogs - ‘How PR & SEO Work Together To Boost Results’
Why Choose Altitude For Content Writing Services in the UK?
At Altitude, we create content that people want to read and share. Whether you’re looking to inform, educate, build strong sentiment, or drive SEO, we’ve got it covered. From strategy to delivery, we’ll help you unlock your online and offline potential.
It’s often said that content in King. But only good quality, carefully crafted content takes the crown.
We are Sheffield based and ranked Yorkshire’s number one PR agency by industry title Prolific North. We are also Patrons of Sheffield Chamber and members of our chartered industry body, Chartered Institute for Public Relations (CIPR). We’re proud to be ranked in the Top 10 agencies across the north of England. In 2023, were named the UK’s Best New PR Consultancy by the CIPR heading off strong competition from across the country.
In our team, we’ve got former journalists and know just what it takes to capture the media’s attention. We understand the media landscape and what content journalists are seeking. We can write articles and white papers on your behalf and make sure the tone is just right.
We’re trusted by some of the most successful businesses and organisations in the UK to create content that resonates.
“Working with the team at Altitude to support our PR continues to be a seamless experience” – Steve Adams, CEO, Mattress Online
“Their advice and support is invaluable and they are always on hand to provide their expertise, allowing us to make smarter decisions that support our communications strategy.” - Craig Finn, Director, Henry Boot Construction
PR Content Writing UK FAQs
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If you’re looking for professional content that people want to read and share, our experienced team can help. We’ll follow your tone of voice, develop a new tone if necessary and build strong sentiment about your brand, people, products, and services. From strategy to delivery, we’ll help you unlock your online and offline potential.
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A PR content strategy is a plan which sets out what content you are producing, who you are aiming to communicate with, key messages, and timelines. It’s a simple planning document which helps you map out activity and integrate it strategically with other PR, business development and marketing activity. A good content strategy keep you focused, consistent, on time and on message.
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Content writing is a big part of digital marketing. In fact, it plays a crucial role in shaping and executing a successful digital marketing strategy. High-quality, engaging content is what attracts and retains an audience, and it is what sets a brand apart from its competitors. From blog posts and social media updates to email newsletters and website copy, content is the foundation upon which all other digital marketing efforts are built. Without well-crafted and targeted content, digital marketing efforts are likely to fall flat. Good content makes a phenomenal difference and there’s a reason why it’s often said that “content is King”.
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Content writing is important in PR because it helps to engage and attract a target audience, ultimately leading to the promotion of a brand or product.
Good quality content also supports SEO and how your business or organisation ranks online. This is important for businesses that want to compete with their rivals on the web. By producing high-quality, original content, businesses can improve their search engine optimization (SEO) and make their website more visible to potential customers who may be searching for their products or services online.
Having original branded content can greatly impact a company's overall brand identity, and there are numerous ways to create compelling content that will get an audience's attention, such as blog posts, social media campaigns, newsletters, opinion articles, Q&As, whitepapers and media releases.
Carefully written content has the power to both inform and engage. Content can help a business build trust and understanding with its audience and can greatly improve relationships, positioning and success.
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PR writing is different from normal writing in several ways. While both types of writing share some similarities, such as the need for good grammar and clear communication, PR writing is focused on achieving specific objectives that are unique to public relations.
PR writing is targeted towards a specific audience, such as customers, investors, supply chain, employees, potential employees or the media. This means that the language used in PR writing is often more formal and professional, and the tone may be different from what is used in normal writing. PR writing is carefully constructed, persuasive, stylistic and can mirror the personality and culture of a business or organisation.
The purpose of PR writing is to persuade or inform the audience about a particular product, business vision, service, or event. The objective is to build awareness, interest, and trust in the brand, and to create a positive image of the company or organisation.
The writing style employed by public relations professionals can vary greatly but often involves the use of press releases, media pitches, awards submission, briefing notes, and other types of content that are designed to be shared with stakeholders, including media. As a result, PR writing is more structured and follows a specific format that is designed to capture the attention of journalists and other members of the media.
PR writing is just one tactic in the PR practitioner’s arsenal ! Other tactics can involve media outreach, events, advocacy, crisis communications, awards.
Generally, PR writing requires a deep understanding of the audience, the purpose, and the strategy behind the content.