Education PR Agency.

A good reputation in the competitive education sector is critical. Building and maintaining a good reputation can positively impact student numbers, corporate relationships, recruitment and retention. Managing a good reputation with the support of an Education PR agency supports engagement with stakeholders, and can help to maintain positive relationships within the community.

What is Education PR?

Education PR is a strategic discipline dedicated to building a positive image and reputation for an educational institution. It involves the management of information and communication to various stakeholders, including students, parents, teachers, staff, alumni, the local community, business partners, and the media. The primary goal of PR in schools and further education establishments is to enhance the institution's visibility, credibility, and relationships with its key audiences. PR within schools, colleges and universities can take many forms.

Why Is an Education PR Firm Necessary?

If you value your relationships with stakeholders, it’s important to consider an education PR agency and the role it could play in your organisation. PR will help you and your senior leadership team to maintain a positive reputation. A positive image attracts more students, parents, and potential partners, leading to increased enrollment and opportunities for growth. 

Effective education PR strategies highlight your institution's strengths, achievements, and unique offerings, positioning you as a reputable and desirable choice in the competitive education landscape.

An education PR agency will enable you to build stronger communication and engagement with your stakeholders. By keeping students, parents, alumni, business leaders, and the community informed about events, achievements, and important updates, you foster a sense of belonging and loyalty. Engaged stakeholders are more likely to support your initiatives, participate in activities, and contribute to fundraising efforts, ultimately strengthening your institution's overall impact and success. On top of this, OFSTED now examines communication with stakeholders and the wider community on inspection.

Excellent crisis management is mission critical. In the event of challenges or negative incidents, having a well-prepared PR strategy and the support of professional and skilled education PR firms can help you control the narrative, provide accurate information, and protect your reputation. Timely and transparent communication during difficult times fosters trust and demonstrates your organisation's commitment to addressing issues responsibly.


Why Choose Us?

Altitude PR is the specialist PR brand from communications agency Counter Context. Drawing on Counter Context’s rapid growth, we took the reins and created a flexible start up with the operational backing of a mid-sized agency. 

Our expert team has worked with a variety of educational institutions to provide creative PR campaigns that get results. In 2023, we were even named New PR Consultancy of the Year 2023 by the Chartered Institute for Public Relations (CIPR) and alongside Counter Context, were named the top Yorkshire digital PR agency (7th in the North of England) in Prolific North’s Top 50 PR Agencies 2023.

Altitude PR - Education PR Agency

Altitude PR works with several education providers including multi academy trusts and providers of both further and higher education. Whether our clients turn to us for media relations, media training, crisis management or strategic development, our experienced team is here to help. With experience of working both inside and outside of schools, Altitude PR is your first choice for education PR and communications.

“Jane’s strategic, intuitive and skilful support deserves the highest commendation. A must for any organisation. Made a lasting difference”

Josh Greaves,
Deputy Chief Executive Wellspring Academy Trust


“A fantastic team and great organisation - really bringing a fresh and modern approach to the ever-changing landscape. I particularly like the smart and strategic approach, so every decision is informed. Jane especially has a huge amount of knowledge and experience on a local and national level, so I would always reach out to her, and her team, for any PR needs.”

Darren Hill,
Marketing Manager, Lincoln Minster School (part of United Learning)


“Altitude PR strike the right balance of support, advice and guidance with regard to PR consultancy, media training and campaigns.

RNN Group have engaged Altitude PR to support with creative thinking and media opportunities and they bring a refreshing approach with both ideas for campaigns and media opportunities.

They provide an invaluable support as a ‘critical friend’ wth regard to media relations and PR, as well as ensuring there is time for planning and strategic thinking for the Group to support the elevation of the brand.”

Lucy Barnwell,
Director of Marketing & Learner Recruitment at RNN Group

Book Your Education PR Consultation

Get in touch today to find out more about how Altitude PR can help you and your education organisation. We’re happy to chat on the phone or set up a no-pressure Teams call. Give us a call or drop us an email and we’ll set up a meeting to find out a little more about your situation.

Get started with Altitude, today.

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