Professional Media Training
There are times when organisations need to engage directly with the media, either for an interview, comment or simply a spontaneous phone call that catches you off guard.
We can make sure you and your team are prepared and confident through comprehensive media training.
When challenges arise, it’s often too late in the day to think about PR media training so being prepared is essential and means that spokespeople are trained, confident and well informed ahead of time.
Plus, it’s essential to have clear processes to follow when things take a turn for the worst. We can help you identify reputational risks, refine your internal and external messaging, and ensure your responses are transparent and robust.
Media training prepares you to represent yourself, the brand or your company in the most engaging and professional way.
TESTIMONIAL
“Altitude PR strike the right balance of support, advice and guidance with regard to PR consultancy, media training and campaigns.
RNN Group have engaged Altitude PR to support with creative thinking and media opportunities and they bring a refreshing approach with both ideas for campaigns and media opportunities.
They provide an invaluable support as a ‘critical friend’ with regard to media relations and PR, as well as ensuring there is time for planning and strategic thinking for the Group to support the elevation of the brand.”
Lucy Barnwell, Director of Marketing and Learner Recruitment at RNN Group
Media Training FAQs
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Media training is a type of communications training that helps individuals within business to be prepared should the media request an interview or comment. We do this through face to face sessions where we help you to refine your message, avoid pitfalls and present yourself in a way that is both engaging and professional.
To find out more, read one of our recent blogs on media training.
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Our media training begins by giving you an insight into why journalists do interviews, the reasons you are doing an interview, how to prepare for a media interview, and some techniques to help interviews go smoothly. The overall aim is to build media confidence in your spokespeople.
Participants will learn about some of the company’s key PR messaging, their stance on certain topics and how to effectively fly the flag for their organisation.
We can offer theoretical training sessions as well as role-play sessions so that everyone can be supported through their challenges in liaising with the media.
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Often businesses see their CEO called for comment repeatedly. Media training can help these individuals to navigate media requests more confidently, reassuring them in their task as well as offering journalists even more media commentary.
Media training can also help lessen the burden on one person by providing a number of key spokespeople with the necessary skills to speak to the media and navigate media requests. Additionally, it can help marketing teams to determine which opportunities are best for them to move forward with and which they can confidently turn down.