Crisis Management & Reputation Management
Public relations, crisis management and media training are intricately linked.
At Altitude, we know that sometimes businesses need a little bit of help. We’re an experienced and agile team that excels at crisis preparedness and forming strategic responses in a fast-paced environment.
We know from experience that reputational damage can be managed, and often mitigated, with smart planning and quick intervention.
Our Crisis Management services include:
Crisis planning and risk assessment
Media training and coaching
Crisis management plans
Consultancy and advice
Proactive and reactive statements, including holding statements.
Media monitoring and media liaison
Stakeholder communications and engagement
Social media listening, support and messaging
Social media training
Reputation repair
It can be difficult to formulate a strategic and well-thought-out response in a fast-paced and challenging environment. That’s why the best approach to a crisis is to be as prepared as possible.
Altitude can support you with a detailed strategy, preparedness and, if necessary, reputation repair. Whether it’s a social media blunder, product recall, HR issues or corporate irregularities, our experienced team can take the heat out of the situation.
One of the most effective ways to future-proof your business is to invest in media training.
Take a look at our Media Training page for more information about media training services and how we support businesses and organisations.
TESTIMONIAL
“Altitude’s crisis and reputation management service was delivered with outstanding professionalism and empathy, giving me the guidance and support I needed through a very challenging period.”
Anonymous client 2025.
PROUD TO HAVE WORKED WITH…
Book Your Free Crisis Management & Media Training Consultation Today
We offer confidential free 30-minute consultation sessions for corporate crisis management and media training services, and are happy to discuss your needs and goals. Get in touch with a member of our friendly team today to start preparing.
Crisis & Reputational Management FAQS
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Crisis management PR is the process of business continuity planning to prepare for or navigate a major event which may threaten the organisation’s reputation. Crisis management planning usually falls under the remit of PR and communications practitioners.
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The key to successfully navigating a crisis is being prepared. This involves having the right people, with the right skills, in place to handle a crisis.
Any business can be affected by a crisis but the best way to survive is to have an expertly crafted crisis management strategy in place and to have B2B PR professionals trained to react to crises, on hand to call when something happens. Key employees should be media-trained and each department should feed into a crisis plan.
For free tips and advice on managing a PR crisis, why not read one of our recent blogs? What is Crisis Management in PR?
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A specialist B2B PR agency can help you plan effectively and anticipate the steps you may need to take well ahead of any crisis. PR professionals can advise on appropriate messaging and help you ensure that your response doesn’t make any situation worse.
Working with an agency will highlight any skills gaps you might have and enable you to put a comprehensive PR crisis plan in place. This plan should give you peace of mind.
An agency can provide vital specialist help during a media crisis.
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No one likes to think that things will go wrong. But occasionally they do, and that’s when you want Altitude in your corner.
As experienced PR professionals and trained journalists, we’ve helped diffuse a number of potential crises. We’ve helped organisations with their response, developed crisis management strategies, and media-trained their spokespeople.
The key to managing crisis communication involves good planning. We work with clients to fully understand their potential crisis points and plan accordingly.
We anticipate, work through scenarios, and think of every potential reputational hazard. We encourage businesses to actively work on continuity and reputational planning and give them the tools to build in strategic planning.
At Altitude, we co-develop strong crisis plans and subsequent resources and give senior leaders the confidence and skills to engage with the media.
Read about our work with RNN Group to upskill the education provider’s senior leadership team. RNN Group | PR Case Study | Altitude