PR Strategy.
Any successful journey requires a map. A well-considered PR strategy is your communications map. Reach the next level and the right destination by letting Altitude take care of planning.
A well-considered PR strategy can help you achieve your goals both quickly and efficiently. We will help you to understand your audiences and stakeholders, research how to influence them and investigate which PR tactics will be most effective. We’ll give you a roadmap packed full of creative ideas to help you achieve new heights.
What are PR Strategies?
Any successful journey requires a well-defined map. In your PR journey, your map will be a well-considered PR strategy that will help you navigate your PR and communication goals.
Having a strategy in place allows you to make strategic decisions for every part of your PR campaign, whether that’s for the long-term representation of your brand and reputation or for a single project.
A PR strategy helps your business to plan and implement PR tactics while giving you clear boundaries, objectives and goals for you to measure the results of your campaign against.
Why is a PR Strategy Important?
A well-considered PR strategy can help you achieve your goals both quickly and efficiently. It will act as your framework on which to act throughout your campaign, helping you to decide which PR tactics or PR opportunities are best for your brand and your business.
A PR strategy reminds you to ask yourself why you’re doing something, making sure that whatever it is adds value to your business and helps enhance your message to your target audience.
It should also feed into your wider brand guidelines and marketing strategies as a business to enhance consistency and create a clear brand identity.
“Altitude have immersed themselves in our ethos, our aims and our aspirations to develop clear and focused messaging, inspirational campaigns, along with support and advice on all aspects of our future planning.”
Fiona Fletcher, Programme & Projects Coordinator at Sheffield City Council
Why choose Altitude PR?
We will help you to determine your goals and use storytelling and creativity to help you stand out. We strive hard to understand your audiences and stakeholders, research how to influence them and investigate which PR tactics will be most effective. From this, we will help you to craft a comprehensive, clear and well-defined PR strategy which will become the map to your PR journey.
We will be at your side as your PR journey continues, reshaping and guiding your PR strategy or helping your tactics and opportunities to remain within the decided framework, ensuring that your business follows its PR strategy consistently.
We will help your business to achieve new heights.
PR Strategy FAQs
-
Your company values should act as the basis of why you do anything or everything that you do as a business. These must feed into your PR strategy to ensure that everything comes together cohesively as part of a strong brand identity.
-
Yes, these are all types of PR tactic and can enhance your brand. They can also extend your reach to journalists when contacted by your press office.
-
Yes, having a PR strategy will determine how your business is different and how you aim to convey this to your customers, giving you a structure to work from in everything you do externally.
-
By coming into your business from an external point of view, we can assist you in determining your key messaging and determining a clear framework, your PR strategy, in which to move forward from. This will assist with making your brand identity once again cohesive and consistent.
Altitude can also help you to implement your strategy by using a number of PR tactics to increase coverage and reach for your business.
-
While a lot of our campaigns at Altitude are wide spanning, sometimes its important to create a specific digital PR strategy where our focus is all online. This includes online coverage, backlinks, blog writing, honest customer reviews, curated social media and SEO work which collectively helps build your presence online, encourage click throughs and increase your web traffic.
-
At Altitude we work with you to create a PR strategy that works. We start every project with an initial strategy session, where we typically formulate a 6-month plan. We will identify what your aim is, create or amend your key messaging, determine the best methods of engagement with the press and other media outlets and work out the best strategy to amplify your brand.
After our initial planning session, we will refer to the strategy regularly meeting with you, our client, to refine and evolve the plan based on the latest milestones, business developments, news and sector trends or based on your changing needs and aims.
-
A well-defined PR strategy will directly benefit your wider marketing strategy by sitting alongside it. The two cannot work alone if you want a strong brand identity, as one will inform the other as the PR process continues. Consistency is key.
PR encourages good media relations and good public image, building brand awareness and engaging with potential customers, contacts and influencers. It will therefore boost your overall marketing strategy by strengthening your brand externally.