B2C & Consumer PR.
Standing out in a crowd can be tough. But we’ll use our in-built curiosity to help you develop the sharpest messages and the most effective way to get ahead.
As you know, we’re all about words but we know numbers matter. That’s why we report regularly and keep you in the loop on all things B2C and Consumer PR .
It can be hard to gain traction in busy marketplaces. But we know what works and our clients trust us to deliver time and time again. We’ll work with SEO teams, designers, and your in-house marketing teams to develop cut-through campaigns that get noticed.
What Is Consumer PR?
Consumer-driven PR campaigns are targeted at the public. B2C PR, often called Consumer PR, is the most common type of PR and spans activities which enable a business or organisation to talk directly to the public. Find out more about the different types of PR in one of our recent blogs.
What Are the Benefits Of B2C PR?
PR activity helps to build trust and credibility. Consistent PR activity helps your target audience become more familiar with your product or service. With familiarity, comes trust from your audience.
PR also helps businesses and organisations to manage and maintain positive perceptions. With PR activity you can target different sectors, allowing you to pinpoint which consumers you’d like to engage with and which messages you’d like to convey.
PR is also highly effective for communicating with stakeholders and communities. Messaging can be subtle, educational and inclusive, and can be laser-focused to resonate with your intended audience.
How Can a Consumer PR Agency Help?
Working with a consumer PR agency has many benefits but will undoubtedly save you money, time and stress. PR practitioners take the hassle out of consumer communications and can free up productivity within your internal team. An established and trusted B2C PR agency can help you achieve your business goals and gain a competitive advantage.
Using an agency means you’ll always have someone at hand regardless of sickness or holidays. Put simply, an agency is always available and can respond at pace, taking the stress out of situations.
An agency will have excellent media contacts and can offer a fresh perspective on your business or organisations. Your chosen agency will help you build brand recognition and can even support recruitment strategies by building on your HR strategy and positioning you as an employer of choice.
Why Choose Altitude PR For Your B2C & Consumer PR?
Altitude PR is trusted by some of the biggest names in UK business. We take the hassle out of PR and save you time and money. As a small, creative team, we’re agile and available at short notice. We love strategy but equally we love getting stuck in and making a difference. We’ve spent our entire working lives in PR and the media. As a team we are committed to best practice and are all Members of the Chartered Institute of Public Relations.
Our clients tell us they like our different approach and find us easy to work with. In their words, we’re “flexible, approachable, and personable”. We know which stories the media will pick up and have good relationships with key journalists. Our clients welcome our experience, connections, dedication and professionalism.
Book Your Free Consumer PR Consultation Today
We offer a free 30-minute consultation and are happy to discuss your B2C or consumer PR needs with you. Get in touch with a member of our team today to start your journey with Altitude.
Consumer PR Frequently Asked Questions
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A consumer PR agency provides services focused on the public. These PR services might be delivered through media relations, social media campaigns, events, press conferences or launches.
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The world we live in is changing and ever more complex. Brands face competition from all sides including overseas and online. At the same time, customers are demanding more. Better customer service, better delivery, better aftercare and better prices. Consumer and B2B PR enables brands and businesses to engage with their markets and influence constantly shifting perceptions. Consumer PR helps you to build high quality relationships with customers, improving trust, understanding and loyalty along the way. It’s a known fact that a change in feelings can lead to a significant change in behaviour.
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Corporate PR or B2B PR centres on the relationship between a business and its corporate stakeholders. This could include suppliers, industry groups, trade customers and influencers. Consumer PR meanwhile, focuses on the relationship with the public.
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Whilst advertising focuses on the promotion of products or services with the intention of driving sales, PR is the strategic communication to stakeholders to maintain or influence perception.
PR activity is active and can be laser-focused whereas advertising tends to be more passive and larger scale. It is seen as authentic and impactful and working with journalists and influencers can provide vital third party validation for businesses, individuals, services or sectors. PR gives brands the scope to develop messages, connect with their audience and tell their story. It’s estimated that 65% of all conversations are now story-led.
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B2C organisations may not have the in-house expertise required. Similarly, they may not have the resource to deliver specific campaigns. It can be a challenge to achieve goals with a lack of time or resource but Altitude can help.
We can improve the productivity of an existing team and help you achieve competitive advantage. We’re always available and bring a fresh perspective to your marketing efforts.