Editorial & Thought Leadership PR Agency.
Our professional writers can tailor writing styles to match your tone. Whether it’s producing a professional and informative press release that journalists take seriously or an impassioned opinion piece that will register with your stakeholders, we can help you find your voice.
If you want to raise your profile, share your expertise, and positively influence stakeholders, then thought leadership should sit at the heart of your PR strategy.
Altitude’s team of professional writers at our thought leadership agency can shape your thoughts into engaging, informative, and memorable content. Using our network of contacts and superb relationships with journalists, we can place this content into newspapers, magazines, and online sites.
Alternatively, you can share the content through your own website, newsletters, and social media channels. Thought leadership allows you to build credibility, position yourself as innovative and help you stand out in your sector as an informed and trusted leader.
What Is Thought Editorial & Leadership?
Thought leadership is a style of journalism or writing in which the writer shares their opinions. Thought leadership articles are written in the first-person and demonstrate the writer’s knowledge, ideas, and views. Articles are usually issue-based and can be lengthy.
How Can a PR Thought Leadership Agency Assist You?
A PR agency can liaise with journalists to secure commissions for thought leadership articles. The agency will write the copy in a style that is acceptable by the publication and share it with you for approval. An agency will then submit the article and monitor the coverage.
Why Is Thought Leadership Important For Your Business?
Thought leadership articles can position the writer as authoritative and trusted. They allow the author to align themselves with a particular viewpoint or take an alternative stance. Thought leadership pieces can mirror a company or individual’s values and can be an influential means of communication.
This style of content can be extremely effective for building credibility and positioning a person as an expert in their field. Businesses can benefit from senior leaders becoming trusted sources as it can denote expertise and confidence. Thought-led content allows businesses to set or reflect the news agenda and discuss issues concerning their stakeholders.
Why Choose Altitude As Your Thought Leadership PR Agency?
Altitude is comprised of a team of professional writers including a qualified journalist. With decades of experience, the Altitude team can confidently turn your thoughts and ideas into compelling, persuasive content for a range of audiences.
Book Your Free Editorial Consultation Today
If you are interested in our editorial consultancy service to help you with thought leadership, please get in touch via our contact us page. We’ll then be in touch with you to determine what your needs are and how we can help. Our thought leadership PR team will respond as soon as possible.
Editorial Content & Thought Leadership FAQs
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Thought leadership is used to position a writer as authoritative. It can be used to influence audiences or explain a concept or way of thinking. Thought leadership is an effective way of conveying opinion and building credibility and influence.
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Thought leadership pieces can be seen in many newspapers and online news sites. An example would be the Comment section in The Guardian which features opinion pieces from both journalists and guest columnists. Regional newspapers such as The Yorkshire Post also carry regular opinion pieces from business leaders and guest contributors.
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Editorial content is that which appears in media such as newspapers, magazines and online news sites is termed editorial content.
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A good editorial should be fair and balanced. It should be well written, grammatically correct and be interesting to the reader. High quality editorial content should be informative and clearly articulate the points being made