CORPORATE & B2B PR AGENCY.
At Altitude, we’re B2B and trade specialists. We will guide you through a process to understand your objectives, audiences, and timescales. We’ll help you to elevate your brand, so customers and suppliers know who you are and what you stand for. We understand how business works and can guide you through a tried-and-tested process to understand your objectives. Together, we’ll develop a strategy which mirrors your wider objectives and helps you stand out from the crowd.
What Exactly Is B2B PR?
B2B PR stands for business to business public relations. This is the activity of managing information and communication between one business and another. B2B PR is a specialism that helps a business build relationships and communicate its values, services and products to another business or organisation. Find out more about the different types of PR in one of our recent blogs.
Why Is PR Important For B2B Businesses?
PR is important for all businesses and organisations. It’s just as important to build relationships and trust with peers and suppliers as it is with consumers. B2B PR helps a business define its purpose, explore its value proposition and engage with stakeholders. PR boosts visibility and can significantly impact business success.
B2B PR can help businesses to drive interest, diversify, expand geographically, launch new products and services, and even attract and retain staff. This type of PR (and the web links a good PR campaign can earn) assist with SEO and help you to rank better in search engines, increasing your visibility online.
Find out more about B2B PR in our recent blog - ‘What is B2B PR & How Can It Help You Reach Objectives?’
How Can a Corporate PR Agency Help?
A B2B or corporate PR agency can help you get noticed. Standing out in a competitive market can be tough especially when budgets are tight.
Pound for pound, PR delivers. Cheaper than advertising, corporate PR seeks to influence and manage perceptions. Through Corporate PR, businesses can improve rapport with customers and build trust.
Good communication, in the form of a creative PR strategy, can make all the difference. Well executed PR campaigns can help put your business front of mind so when a customer is ready to make a purchase, you’re familiar and trusted. PR can help drive interest in a brand, keep your supply chain engaged, and, combined with other forms or marketing, can be used as part of a sales strategy.
Why Choose Altitude PR For Your Corporate PR?
Altitude knows how to get results. We’ve worked with some of the most transformational and impressive businesses in the UK and have delivered award-winning work on their behalf. We understand business and our processes are tried and tested. As a small team, we care passionately about our clients. We work as an extension of your team and treat your brand as carefully as we do our own.
Our values of integrity and innovation sit at the heart of everything we do. We believe our region should shout louder about its achievements and we’re here to help businesses unlock potential and find their voice.
Book Your Free B2B PR Consultation Today
Get in touch with our team today to start your journey with Altitude. We offer free 30 minute consultations for your benefit.
Corporate PR Frequently Asked Questions
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When things go wrong, the key is to remain calm. Do not panic. The way in which a crisis is handled makes an enormous difference to the overall impact. Each situation needs to be dealt with on merit but the golden rule is to be accountable and authentic.
These four points are invaluable. Be available; Don’t over-react; Don’t speculate and Follow your crisis plan (which should be up to date and close at hand).
Negative PR can range from a bad online review or a devastating media expose to wrongly circulated information. Tackle the issue quickly and with a clear head. Don’t be afraid of correcting misinformation but be human. Everyone makes mistakes and whether you’re on the receiving end or not, the most effective way to mitigate a crisis is through good, clear and considerate communication. If you need the support of a PR agency, then don’t waste time. Time is of the essence when dealing with a crisis situation. You might be interested in our other services:
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PR can help build and maintain a good corporate reputation. It can also help defend corporate reputation but only when actions are defensible. PR often enhances and magnifies a company’s activities and there is no place for making false, unsubstantiated, or misleading statements or claims. Companies accused of greenwashing in recent months have experienced a significant backlash and negative impact on their brands.
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A company that is vocal about its mission, values and vision must ensure its behaviour is accurately and positively reflected in its PR and all communication. Aligning values and behaviour is mission-critical and transparency is the first step towards a new culture of openness and accountability. Altitude can help businesses bring their corporate values to life and ensure they’re understood by stakeholders. The management of corporate identity and the PR function go hand in hand contributing to organisational success.
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Different audiences get their news and information in different ways, whether that’s consumers or businesses. Consumer PR often uses channels such as social media to share messaging whilst Corporate or B2B PR might use media relations, awards, round table discussions, newsletters and events to engage audiences. Different audiences require different channels and tactics. We can help devise a strategy that works for your audience.
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Businesses and organisations often don’t have the level of expertise available in house and need to find experienced support at short notice. Businesses might be lacking insight or data needed to devise campaigns or may require design or print support to get a project off the ground.
At Altitude we can work with you on strategy, offer support to your existing teams, manage or co-manage campaigns and give you the data you need to demonstrate a solid return on investment.
We can drop in and out of projects, often at late notice, and cover for absence or holiday. Our sister company has offices across the UK meaning we can provide B2B PR in Manchester, Sheffield and London.