Press & Media Relations.
At Altitude we make media relations easy. We know what journalists want and we know how to develop stories and relationships. Our press office service makes life easy and can be tailored to your need and timescales.
Media relations can be both time consuming and tricky. But at Altitude we make media relations easy. With a former journalist in our team of professional writers, we know what journalists want and how to develop stories and relationships.
We can tailor our press offices services to your need and timescale. We can work as an extension of your existing team to give you additional capacity or we can manage the entire press office service.
What are Press Office Services and Media Relations?
We can act as an extension of your team and provide a range of press and media relations services for businesses without their own press office or in need of assistance.
Typically, a business’s press office is responsible for distributing communications to sources outside of your organisation, for proactively finding opportunities for your business to communicate to the wider market, and for organising enquiries from the press, social media or influencers.
Why Choose Altitude PR For Your Media Relations?
Media relations can be both time consuming and tricky. At Altitude we make media relations easy. We have ongoing relationships with key figures in the media and the press, we know what journalists want and we know how to develop stories. With a former journalist in our team of professional writers, we know how to develop stories that journalists want to publish.
We can tailor our press office services to your needs and within your timescales. We can work as an extension of your existing team to give you additional capacity or we can manage the entire press office service for you. We’ll manage journalist enquiries and relationships and can organise and ensure the smooth running of press conferences or press briefings.
Why are Media Relations Services Important?
Doing great work is excellent, but not when no one knows about it. An important part of PR and marketing is shouting about the work that you do, raising your profile in the public-eye and helping you stand out from the crowd.
Having a press office at your disposal means there is a team of people getting your messaging out there, helping you to shout about the amazing work you are doing and making sure potential audiences or consumers know you are there.
“Altitude PR strike the right balance of support, advice and guidance with regard to PR consultancy, media training and campaigns.”
Lucy Barnwell, Director of Marketing and Learner Recruitment at RNN Group
Press Relations FAQs
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A press office gives a journalist a single point of contact and significantly helps with media liaison. It allows journalists to turn around stories with greater speed and efficiency. Plus, providing a reliable and informative press office service helps to develop stronger relationships with journalists.
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Having a press office function within your business or organisation can improve your credibility and increase levels of trust, particularly with the media.
Having a team that specialises in media responses and managing media requests means you have greater control of your messaging, timing, and overall engagement with the media, while being responsive to and working in partnership with the media.
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Journalists rarely keep to office hours. That means your press team needs to be available round the clock. If your press office isn’t responsive out of hours, you are likely to miss media opportunities and your control over information is diminished.
If a crisis occurs, how does a journalist access information? Failure to plan can be catastrophic. Having a press office function in place ensures the media know how to get access to information, comment and interview when necessary. The better your prior relationship with the media, the better this will be as well.
Altitude can support you with different levels of press office support. Get in touch for more information.
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While technically media and press mean different things, its very easy for us as PR professionals to use them interchangeably with our clients. The media is a wider term that encompasses all types of coverage sources, such as print, broadcast, TV, radio, podcasts and more. Whereas press is a more traditional term that usually refers to print coverage picked up by journalists alone. However, today’s press in general offers more online and video as part of their aim to modernise.
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Firstly, to answer this question we need to define press and PR. Press usually refers to news media and agencies collectively which include journalists, reporters and photographers who work to create newspapers. PR is short for public relations, the strategic communication from an organisation to the public. Both journalists and PR professionals therefore work to convey messages to the public.
The main difference between press and PR is the purpose to which is given to conveying messages. PR carefully crafts key messages to share to the public in a way that reflects the clients they work for. Creating press releases is part of this. These are then sent to the press, and they can decide whether or not to publish our stories based on how newsworthy they are, as their aim is to deliver news to their readers.