Property PR Agency.
As property PR specialists, we have a deep understanding of the property sector, evolving sector trends and market conditions. We understand the vital role this sector plays in shaping the UK’s economic growth.
Altitude is a property PR agency that works with developers, local councils, architects, construction contractors, multi-disciplinary construction and property businesses, town planners, investors and commercial estate agents.
With increasing competition, policy shifts, and the need for stakeholder engagement, businesses must communicate their value effectively.
At Altitude, we’re passionate about the built environment. We have forged strong relationships with the property sector’s trade media and those working in the built environment.
We have promoted long-term regeneration schemes that are transforming the future of the high street and our town and city centres. Altitude currently supports some of the most pivotal and transformational development projects in England.
A Property PR Agency for the Modern Business
What We Do
We understand property PR and the complexities of large-scale development. Our team takes the time to understand your project, timelines and partners. Working as an extension of your team, we are on hand to save you time, money and stress.
Using our established networks, we connect clients and help to unlock growth and ambition. We amplify our clients’ social value and help them align their values with their activities.
We tell compelling stories about projects which build trust and we work with journalists to explore topics involving the built environment, carbon capture, town planning, renewal, urban landscapes, the changing nature of the high street and levelling up.
Our property PR services provide tailored solutions to your business, covering areas such as thought leadership, media relations, crisis management, building stakeholder and investor trust, and ESG communications. As a modern property PR agency, we take businesses to new heights.
Implementing Property PR Campaigns For Success
Our partnership begins with a two-hour online or face-to-face workshop. This is a blank canvas opportunity to discuss your ambition, timescales, key milestones, possible events, sector opportunities and the wider built environment sector in which you operate.
Following this session, we would usually develop a bespoke 12-month PR plan including property PR campaigns, which build on your key messaging.
You might be seeking to engage with your supply chain or with communities, potential residents, investors, local authorities or a blend of all these stakeholders.
As part of our strategic planning, we will identify your key audiences, media channels, and effective tactics for sharing these messages. We also work on a project-by-project basis and can deliver work schedules which suit your own PR milestones.
Collaborative monthly catch-up meetings are essential to refine and evolve the plan based on the latest milestones and sector trends. We also offer weekly catch-up meetings for clients and wider project teams to discuss the progress of your campaigns.
Introducing Property PR: What It Is and Why You Need It
Property PR can be used to promote property schemes in a number of ways, from generating interest in a new development, communicating projects and ESG, to improving the perceived image of a particular location.
It can be an extremely effective way of building trust in your supply chain, engaging with funders, and reaching out to potential investors can help to create a buzz around a particular property or development.
Property PR can help differentiate your business in a busy marketplace or supply chain. It can support and bring to life your CSR, social value objectives or ESG strategies. Property PR can also help you celebrate the achievements of employees and business goals, and our award writing and management service is an effective way to reflect and share your success within your industry and to potential clients.
Working with a property PR agency can be beneficial in many cases, especially when trying to educate, build trust and reach a wider audience.
“We have a great working relationship with Altitude. They provide us with valuable advice and support with the delivery of our PR and communications strategy. In the time we have worked together, we have achieved significant traction across a range of our key target media titles. They are naturally collaborative and work hard to understand our objectives, our stakeholders and the markets in which we operate.”
Joel Holmes
PR & Social Media Project Manager, Henry Boot Construction
Top Tips for Getting Started With a Property PR Agency
Whenever we take on a new project, we like to ask four key questions:
What are your objectives? (not just for PR but for your business or organisation).
Who are you trying to influence and why should they care?
What do you want your audience to feel or do?
What are you doing differently from your competitors? (And look carefully at your existing content)
We’re sharing this information to give you some food for thought and give you a head start on what you can prepare before beginning your property PR campaigns.
-
It's important to define your goals and objectives for property PR before you start working on any campaigns. Make sure you understand what you hope to achieve, whether it's increasing traffic to your website or generating interest from media coverage, evidencing social value for tenders, influencing your supply chain, engaging potential staff, entering and winning awards or industry and peer recognition.
Research the property PR landscape – who are the key players among your competitors, what do they do well, and how can you differentiate yourself?
When starting out in property PR, it's important to have a broad understanding of who is doing what and how you can stand out from the crowd. To get started, research who the top players in the industry are by reading articles and following them on social media. Once you have a good understanding of who is working in this space, it will be easier to figure out which channels work best for you and which strategies will help you reach your target audience. We will help you figure out what to say, to whom and how to reach them.
-
It’s vital to know who you are seeking to influence from the outset. What are you saying and to whom? If one of your intended audiences is the media, it's essential that you have a strong pitch ready when meeting or contacting them.
When pitching Property PR stories, make sure to highlight why the story is relevant (for example, local community impact or unique selling points), describe how your content will be different from other similar pieces being published, and provide evidence that supports your claims (e.g. screenshots or stats). Journalists love original data.
-
Whether you are reaching your audience through media relations, social media, blog posts, photos, or videos, make sure your content is high quality and catches people’s attention.
Although creating great content is critical, it’s important that you keep your audience in mind. Be clear about what you want your audience to do or feel. Do you want them to be excited or enthused? Do you want them to be concerned? Do you want to motivate them to get in touch or do you want to highlight sector issues and align your corporate values? Your property PR efforts need to stand out and be memorable for the right reasons.
Make use of catchy headlines, beautiful images/videos/infographics, interesting facts, etc., to capture people’s attention online. Once they’ve taken notice of your content, make sure to keep up the good work by promoting it through social media.
Content can be recycled and used in many different ways, so make sure you’re using what you produce. Be consistent and always think about your intended audience.
Trust us to confidently manage your property PR, collaborating with you to produce content that generates the right reaction, getting you in front of the right audience.
Get In Touch
Email: info@altitudepr.co.uk
Tel: 0114 252 1172
Address: Office 4, 1 New Era Square, Highfield, Sheffield, S2 4RB.
Book Your Complimentary Property PR Consultation Today
Get in touch for an informal chat about how Altitude can help you raise your profile with property PR and achieve greater success for your business or organisation.
Are you looking to start taking Property PR seriously? Altitude PR can help you reach your target audience through media relations, marketing communications, and brand management. We’ll develop a stronger and more positive brand identity for your development, scheme or property to help you differentiate yourselves from the competition, and build trust and understanding.
Get started with Altitude, today.
Property PR Agency FAQs
-
Property PR enables developers, investors and those in the sector the opportunity to explain their schemes in more detail. PR helps property companies to build trust with their audience and improve relationships. Ensuring your audience is fully informed supports business development and can increase the success of schemes and improve how they are perceived. Property PR is a vital part of the marketing mix and can be really effective for developers facing challenges, seeking to explain their proposition or those seeking to carve out a distinct competitive advantage.
-
Property PR covers construction, architecture, design, planning, investment, regeneration, general development and the wider supply chain. PR services to the property sector can take many forms and can range from a straightforward media release about a product, event or launch to a strategic piece of engagement with stakeholders.
-
At Altitude PR, we collaborate with a diverse range of clients across the property sector. This includes developers, local councils, architects, construction contractors, town planners, investors, and commercial agents.
-
Altitude PR amplifies our clients’ social value by telling compelling stories about projects they are working on and how they have an impact and contribute to the wider community. We work alongside trusted journalists and work hard to build positive relationships to share your message.