Property PR.
As property PR specialists we understand the property sector, evolving sector trends and market conditions.
Altitude is a property PR agency that works with developers, local councils, architects, construction contractors, town planners, investors and commercial agents. The discipline of property PR serves to raise the profile of property schemes but also aims to build excitement and confidence right through the supply chain. Good, strategic PR can elevate and celebrate a scheme. This helps to build vital levels of trust and understanding among stakeholders.
At Altitude, we’re passionate about the built environment. We have forged strong relationships with the sector’s trade media and those working in the built environment.
We have promoted long-term regeneration schemes that are transforming the future of the high street and our town and city centres. Altitude currently supports some of the most pivotal and transformational projects in England.
A Property PR Agency for the Modern Business
We understand property PR and the complexities of large scale development. Our team takes the time to understand your project, timelines and partners. Working as an extension of your team, we are on hand to save you time, money and stress.
Using our established networks, we connect clients and help to unlock growth and ambition. We amplify our client’s social value and help them align their values with activity.
We tell compelling stories about projects which build trust and we work with journalists to explore topics involving the built environment, carbon capture, town planning, renewal, urban landscapes, the changing nature of the high street and levelling up. As a modern property PR agency, we take businesses to new heights.
We Help Property Firms Implement PR Campaigns That Work
Our partnership begins with a two-hour online or face to face workshop. This is a blank canvas opportunity to discuss your ambition, timescales, key milestones, possible events, sector opportunities and the wider built environment sector in which you operate.
Following this session we would usually develop a bespoke 12-month PR plan including property PR campaigns, which build on your key messaging.
You might be seeking to engage with your supply chain or with communities, potential residents, investors, local authorities or a blend of all these stakeholders.
As part of our strategic planning, we will identify your key audiences, media channels and effective tactics and ways of sharing these messages.
Monthly catch-up meetings are essential to refine and evolve the plan based on latest milestones and sector trends. We also offer weekly catch up meetings for clients and wider project teams.
Introducing Property PR: What It Is and Why You Need It
Property PR can be used to promote and market real estate properties in a number of ways, from generating interest in a new development to improving the image of a particular location.
It can be an extremely effective way of reaching out to potential investors, buyers or renters and can help to create a buzz around a particular property.
Property PR can help differentiate your business in a busy marketplace or supply chain. It can support and bring to life your CSR, social value objectives or ESG strategies. Property PR can also help you celebrate the achievements of employees and our award writing and management service is an effective way to reflect and share your success.
While it may not be necessary for every developer or place-maker, working with a property PR agency can certainly be beneficial in many cases especially when trying to educate, build trust and reach a wider audience.
“We’ve had a great experience working with the team at Altitude. Including through extensive coverage across key targeted trade and local publications. They understand what we are looking for and work collaboratively to promote our good work.
Their advice and support is invaluable and they are always on hand to provide their expertise, allowing us to make smarter decisions that support our communications strategy.”
Craig Finn,
Director at Henry Boot Construction
Top Tips for Getting Started With Property PR
Whenever we take on a new project, we like to ask four key questions.
We ask about your objectives (not just for PR but for your business or organisation).
We ask who you are trying to influence and why they should care.
We ask what you want your audience to feel or do.
We ask what you are doing differently to your competitors and look carefully at your existing content.
We thought we’d share this information so that you can get a head start.
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It's important to define your goals and objectives for property PR before you start working on any campaigns. Make sure you understand what you hope to achieve, whether it's increasing traffic to your website or generating interest from media coverage, entering and winning awards or industry and peer recognition
Research the property PR landscape – who are the key players among your competitors, what do they do well, and how can you differentiate yourself?
When starting out in property PR, it's important to have a broad understanding of who is doing what and how you can stand out from the crowd. To get started, research who the top players in the industry are by reading articles and following them on social media. Once you have a good understanding of who is working in this space, it will be easier to figure out which channels work best for you and which strategies will help you reach your target audience.
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It’s vital to know who you are seeking to influence from the outset. What are you saying and to whom? If one of your intended audiences is the media, it's essential that you have a strong pitch ready when meeting or contacting them.
When pitching Property PR stories, make sure to highlight why the story is relevant (for example local community impact or unique selling points), describe how your content will be different from other similar pieces being published, and provide evidence that supports your claims (e.g. screenshots or stats). Journalists love original data.
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Although creating great content is critical, it’s important that you keep your audience in mind. Be clear about what you want your audience to do or feel. Do you want them to be excited or enthused? Do you want them to be concerned? Do you want to motivate them to get in touch or do you want to highlight sector issues and align your corporate values? Your property PR efforts need to stand out and be memorable for the right reasons.
Make use of catchy headlines, beautiful images/videos/infographics, interesting facts, etc., to capture people’s attention online. Once they’ve taken notice of your content, make sure to keep up the good work by promoting it through social media.
Content can be recycled and used in many different ways so make sure you’re using what you produce. Be consistent and always think about your intended audience.
Book Your Free Property PR Consultation Today
Get in touch for an informal chat about how Altitude can help you raise your profile and take your business or organisation to new heights.
Are you looking to start taking PR seriously? Altitude PR can help you reach your target audience through media relations, marketing communications, and brand management. We’ll develop a stronger and more positive brand identity for your development, scheme or property to help you differentiate yourselves from the competition, and build trust and understanding.
Get started with Altitude, today.
Property PR FAQs
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Property PR enables developers, investors and those in the sector the opportunity to explain their schemes in more detail. PR helps property companies to build trust with their audience and improve relationships. Ensuring your audience is fully informed supports business development and can increase the success of schemes and improve how they are perceived. Property PR is a vital part of the marketing mix and can be really effective for developers facing challenges, seeking to explain their proposition or those seeking to carve out a distinct competitive advantage.
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Property PR covers construction, architecture, design, planning, investment, regeneration, general development and the wider supply chain. PR services to the property sector can take many forms and can range from a straightforward media release about a product, event or launch to a strategic piece of engagement with stakeholders.