Specialist Tech PR Agency

Altitude fuels growth and supports established tech enterprises and growing technology start-ups to increase awareness, maximise reach and build their brand profile. Our expert B2B PR support and tech PR campaigns are designed to showcase your company as a driver of technological innovation.

The UK’s fast-growing tech sector is a powerhouse of innovation that’s driving economic growth, job creation, and global competitiveness.

As competition intensifies and new technologies emerge, businesses must differentiate themselves and explain their proposition to attract investment and build trust.

Why Altitude? A Specialist B2B Tech PR Agency

We live and breathe B2B technology.

Our approach is built on:

  • Deep Tech Fluency: We don't need a translator. We understand your technology and, crucially, how to communicate its value to a business audience.

  • Strategic Growth Focus: Our PR campaigns are designed to support your business objectives, from generating high-quality leads and shortening sales cycles to attracting top talent and securing investment.

  • Media and Influencer Access: We have deep-rooted connections with the key journalists and influencers across the business, vertical market, and technology media.

Investors

Investors and strategic partners are looking for a strong brand presence and market potential. Thought leadership and establishing market authority are key as you enter new markets and develop new relationships.

PR supports investor relation activity for scale-ups and we understand the common PR challenges for tech companies. We can help you build a brand narrative and become a thought leader in the tech industry.

Tech PR by Altitude delivers all this and more.

Whether your business is at seed stage, early stage, growth stage or expansion stage, Altitude can help.

Strategic tech PR generates a buzz, helps to validate ideas, boosts market traction and demonstrates value-add. Working in partnership with tech clients, we build tailored PR campaigns which drive visibility, confidence, engagement and growth.

Grow Your Technology Business with Exceptional Tech PR

The expert team at Altitude will craft innovative PR campaigns that engage your target audience and help your brand - and people - stand out from the crowd. Through carefully selected PR strategies and tactics, we can put your business in front of your stakeholders to drive growth and help you meet your business objectives, whatever they may be. 

From engaging thought leadership pieces written for leading industry media sites to collaborations and partnerships, we adapt our approach to meet the needs of your business and an ever-evolving tech industry. Our bold ideas and excellent industry contacts, combined with years of sector experience and strategic thinking, ensure that our PR campaigns get real and measurable results.

Ai generated engineer looking at a screen

Our Tech PR Services

We offer a complete portfolio of communication services designed for the unique demands of the B2B technology sector.

  • Strategic Narrative Development: We work with you to hone your core messaging, defining a compelling and differentiated position in the market.

  • Media Relations & Analyst Relations (AR): We secure impactful coverage in influential tech and business publications and build crucial relationships with industry analysts to validate your solution.

  • Thought Leadership & Executive Profiling: We position your leaders as visionaries, securing by-lined articles, speaking opportunities, and expert commentary placements.

  • Content & Digital PR: We create high-value content—from technical articles and case studies to insightful blog posts

  • Product & Company Launches: We create and execute high-impact launch strategies that generate market buzz and drive early adoption.

  • Funding and M&A Communications: We provide strategic counsel and execution for funding announcements, mergers, and acquisitions to ensure a smooth and positive reception.

As the PR brand of national specialist communications agency, Counter Context, we have all the flexibility and agility of a small agency with the force of a large communications consultancy behind us.

Our PR campaigns have been recognised at the highest level. In June 2023, we were named New PR Consultancy of the Year at the CIPR Excellence Awards, and in June 2024, we won Small Consultancy of the Year at the PRCA Dare Awards.

What is Tech PR?

Tech PR involves taking a strategic approach to build your brand reputation and make a name for your business within the tech industry and those industries you operate within. Through targeted media campaigns, supply chain outreach, case study development, podcasts, events and meticulously crafted content, we aim to influence opinion and behaviour in the highly competitive technology industry. 

Our goal is to create an engaging and cohesive tech PR strategy that drives changes through strategic messaging. We create compelling narratives to support your growth ambition. We establish your brand as a thought leader through exceptional content and positioning. We generate positive media attention for your business through our long-standing relationships with journalists and media publications. We speak the language investors love and establish authority at every turn.

You can rely on the team at Altitude to drive long-lasting change and inspire your target audience to take action.

What is B2C Tech PR?

Our team is well-versed in helping B2C tech companies build their brand reputation and position their business, people, product or service in a way that appeals to your target audience’s needs and desires. Emotional and technical storytelling is essential to ensure your brand stands out in an increasingly saturated market.

What is B2B Tech PR?

At Altitude, we know that effective tech PR is not a one-size-fits-all approach. We understand exactly what’s important to B2B tech businesses. Our team will work with you to build your brand credibility and trust with key decision-makers by targeting relevant trade publications, podcasts, speaking opportunities and awards. We position your business as an innovative thought leader, showcasing innovation to attract investment, customers and talent.. You can rely on us to enhance your B2B tech business’s reputation.

Stay Ahead of the Market with Focused Tech PR Strategies

Partnering with Altitude and investing in our tech PR services is the most effective way to ensure your tech business stands out from the crowd and continues to grow in line with your ambition. Here is a selection of the focused tactics and strategies we use to build tech brands and influence action.

  • Tech is an incredibly competitive industry. To make your brand known, you need to do more than just advertise your products or services, you need to set your business up as a key thinker for the future. You need to challenge outdated thinking, take your customers on your journey and explain your unique proposition. By addressing thought-provoking concepts and sharing insights and innovative ideas, Altitude PR can help position your tech company as a credible and trusted thought leader within your niche.

  • At Altitude, we have built up powerful and lasting relationships with tech journalists, influencers and high-profile media publications which we can utilise to put your brand in the same space as your target audience. We can work with highly targeted and relevant publications to ensure your message reaches the right people - whether that’s customers, investors, funders,  strategic partners, future talent, your supply chain or other stakeholders and decision makers.

  • By setting and developing strategic partnerships with influencers or like-minded companies, the Altitude team can expand your reach and give your brand a weightier online presence, which supports SEO and AI-driven search. We work to build mutually beneficial relationships to drive business growth.

  • As a player in the tech industry, new products, market expansions and company updates are an integral part of your PR strategy. Altitude can create tailored PR campaigns centred around launches and announcements to generate the necessary buzz, industry recognition and traction with your target audience.

  • Altitude’s expert Crisis Management team is on hand to help your tech business prepare for any eventuality and jump into action if there’s an issue. Working with us means you know there’s always a plan in place, but things can also change in an instant, so we’re always agile in our approach to protecting your brand reputation.

  • Corporate Social Responsibility (CSR) and Environmental, Social & Governance (ESG) is more than just charitable donations. It means positioning your company as a force for good. Younger generations hold companies to a much higher standard and want to see the positive impact you are making before they can buy into your brand. Investors look for evidence, and good business practice demands CSR and ESG to form part of your core business operations. Altitude can help devise, implement and showcase your CSR and ESG policies to position you effectively..

Get In Touch

Email: info@altitudepr.co.uk

Tel: 0114 252 1172

Address: Office 4, 1 New Era Square, Highfield, Sheffield, S2 4RB.

 

Tech PR FAQs

  • PR stands for ‘Public Relations’, and tech PR focuses on building brand reputation for technology companies. In tech PR, there is often a significant focus on storytelling and creating compelling narratives to influence consumers to buy a brand’s products or services. It’s also likely to involve generating positive media coverage through announcements, thought leadership pieces and partnerships.

  • B2B tech PR focuses on promoting tech products or services to other businesses by targeting key decision-makers. However, B2C tech PR focuses on reaching individual consumers to influence their behaviour and encourage them to make a purchase. Typically, B2C tech PR will use more emotional messaging to appeal to a wider target audience, while B2B tech PR will be more targeted and technical to appeal to company decision-makers.

  • There is a wide range of tactics and strategies used in tech PR, including:

Get started with Altitude, today.

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