Expert PR Agency for the UK’s Manufacturing & Engineering Sector
From our base in Sheffield, the heart of British industry, Altitude possesses a unique understanding of the engineering and manufacturing sectors. We partner with ambitious companies to build resilient reputations, highlight market-leading innovation, and deliver measurable commercial impact.
As trusted advisors to industrial leaders, we translate your technical expertise and business vision into compelling narratives that build trust during periods of transformation and growth.
Our Core Manufacturing & Engineering PR Services
We provide strategic communications support designed to address the specific challenges and opportunities within the industrial sector. Our expertise includes:
CEO & Executive Thought Leadership: We position your senior leaders as the definitive authorities in your field, securing high-profile platforms to share their insights and influence the market.
Strategic Trade Media Relations: We answer the question, "How do I get featured in top manufacturing publications?" by leveraging our deep media connections to secure positive coverage in the outlets that matter most to your customers and partners.
ESG & Sustainability Communications: We help you articulate your sustainability goals and achievements, turning your environmental and social commitments into a powerful narrative that strengthens your brand reputation.
Crisis & Issues Management: We provide expert counsel and rapid response for complex situations, including industrial accidents and supply chain disruptions, to protect your brand equity and maintain stakeholder confidence.
Targeted Brand Awareness Campaigns: We design and execute targeted campaigns to raise your brand profile, ensuring your innovation, leadership, and value proposition are understood by your target audience.
What is Public Relations (PR) in the Manufacturing & Engineering Sector?
Public relations (PR) for the manufacturing and engineering sector is the strategic management of a company's reputation and communication with its key commercial audiences. It involves translating complex technical information and business-to-business (B2B) value propositions into compelling narratives that build trust, support lead generation, and attract skilled talent.
Unlike consumer PR, which often targets the general public, PR in this industrial context focuses on specific, high-value activities designed to influence decision-makers.
Key strategic functions include:
Corporate Reputation Management: Building and protecting the company's reputation for quality, reliability, and innovation among customers, suppliers, and investors.
B2B Media Relations: Securing coverage in critical trade, business, and industry publications to establish credibility and position company executives as thought leaders.
Stakeholder & Investor Communications: Maintaining clear and consistent communication with investors, supply chain partners, distributors, and regulatory bodies to build confidence and support long-term valuation.
Crisis & Issues Management: Preparing for and responding to potential issues such as supply chain disruptions, product recalls, or workplace incidents to protect brand equity and maintain operational continuity.
In short, PR in manufacturing and engineering is less about mass-market publicity and more about building and protecting a company’s reputation where it matters most: with the businesses, investors, and talent that determine its commercial success.
What Are the Tangible Benefits Of Manufacturing PR?
In today's competitive industrial market, strategic public relations provides a distinct commercial advantage. By partnering with a specialist manufacturing PR agency, businesses can move beyond simple brand awareness to achieve measurable outcomes that drive growth and build long-term value.
The primary benefits of a strategic PR program include:
Drives Lead Generation & Commercial Growth: By building credibility and authority in key trade media, PR directly supports the sales cycle. It helps businesses access new markets, support diversification, and builds the trust required to win high-value contracts.
Builds a Resilient Brand Reputation: In an industry where trust is paramount, PR allows you to control your company's narrative. It showcases your commitment to quality, innovation, and sustainability, building a strong reputation that differentiates you from competitors and protects you during a crisis.
Attracts and Retains Skilled Talent: PR is a powerful tool for employer branding. By highlighting your company culture, technological advancements, and career opportunities, it helps you attract the best engineers, technicians, and managers in a tight labour market and fosters pride among existing employees.
Enhances Stakeholder & Investor Confidence: Consistent, professional communication is vital for maintaining confidence across your entire supply chain and with investors. Strategic PR ensures your stakeholders understand your vision, progress, and long-term stability, making you a more attractive partner and investment.
Establishes Industry Thought Leadership: PR provides the platform to showcase your expertise. Through expert commentary, case studies, and by-lined articles, it positions your leaders as the go-to experts in your field, allowing you to shape industry conversations and influence customer preferences.
Ultimately, while market conditions are often beyond your control, how your business is perceived by customers, partners, and talent is not. Public relations is the function that brings your ambition and innovation to life, ensuring you build the reputation necessary to thrive.
Why Choose Altitude for Your Manufacturing and Engineering PR?
We are experienced PR practitioners who have supported dozens of manufacturing and engineering companies on their growth journey.
A Strategic Partner for B2B Growth
At Altitude, we are more than just a PR agency; we are a strategic partner committed to achieving your commercial objectives. We build the critical relationships and execute the results-driven campaigns necessary for manufacturing and engineering companies to thrive.
Strategic Stakeholder & Media Relations
We build targeted communication strategies, connecting you with influential media, industry bodies, policymakers, and key commercial stakeholders. Our deep experience is focused on building genuine, high-quality relationships founded on mutual trust and understanding. We ensure your narrative is heard and your influence is felt in the conversations that matter most to your business.
Award-Winning, Results-Driven Campaigns
Our commitment to excellence is independently recognized. Altitude was named New PR Consultancy of the Year 2023 by the Chartered Institute for Public Relations (CIPR) in its prestigious Excellence Awards. This award validates the strategic impact and quality of our work. It provides our clients with the confidence that their reputation is being managed by an agency celebrated for delivering exceptional results.
A Collaborative Partnership Focused on Your Vision
We believe the best results come from a true partnership. Our team integrates with yours to define a clear vision and craft the powerful narratives required to communicate it effectively. By aligning our PR activity with your goals, we amplify your influence, drive sustainable growth, and help your business unlock its full potential.
British GlassWe devised a media training programme for senior managers to enable them to confidently comment on the energy crisis and glass manufacturing. Since then we’ve supported British Glass with PR campaigns to drive government policy change.
Henry Boot ConstructionWe support internal and external communication and continue to raise the profile of this PLC which is a leading construction services provider in the UK.
IntelliAM PLCLive BBC Breakfast coverage for our client IntelliAM, an AI-led manufacturing asset management company. We helped one of its senior team contribute to economic debate on Britain’s biggest news programme.
PR Strategies That Help Your Manufacturing Business Thrive
Investing in high-quality PR services can help your manufacturing or engineering business rise above your competition. At Altitude, we use our range of PR strategies to drive your company’s continued growth and development.
1. Create Compelling Case Studies
Many manufacturing companies are sitting on a wealth of success stories which are powerful tools in influencing purchasing decisions. Our team of specialist PR content writers can use the information you give us to create real-life case studies that effectively highlight the value of your products or services and drive sales or leads for your business.
2. Leverage Industry Trade Publications
As a manufacturing or engineering company, industry trade publications can be a perfect starting point for your PR strategy. We pitch relevant news and stories to trade publications, building long-term relationships with editors to ensure your company is at the forefront of their minds when looking for a story.
3. Establish Your Company as a Thought Leader
If you want to raise the profile of your manufacturing company, improve your credibility and influence stakeholders, it’s essential that you establish yourself as a thought leader in your industry. Many manufacturing and engineering companies have been around for decades and we can help you capitalise on that wealth of industry knowledge and expertise.
At Altitude, we utilise our expert content-writing skills and extensive network of contacts to build your business’s credibility and help you stand out in your sector.
4. Highlight New Products or Services Using Press Releases
Many manufacturers continually release new products, expand into new markets or broaden their service offerings. Our expertly crafted press releases are used to highlight your new products or services, acquisitions or other significant company updates. We have years of experience creating compelling press releases and stories that journalists actually want to publish.
5. Make the Most of Trade Shows
Leveraging trade shows and webinars should be an essential PR strategy for engineering and manufacturing companies. At Altitude, we support our clients with maximising the impact of their trade show attendance by building relationships with attending reporters, scheduling media interviews and identifying speaking opportunities.
6. Transparent Reporting
At Altitude, we believe our PR reporting should be easy to understand, fully transparent and aligned with your business goals. With our manufacturing PR services, you can easily see the impact our efforts have had on your manufacturing business.
Our Manufacturing PR Services
Crisis Issues
Our experienced and agile team excel at forming strategic responses in a fast-paced environment. Whether it’s a social media blunder, product recalls, HR issues or corporate irregularities, our experienced team is on hand.
Content Creation
Our content experts can help highlight your manufacturing business’s products or services, build relationships and position your company as an industry leader through high-quality, compelling content
Awards Consultancy
We can ensure your company’s contributions to the engineering and manufacturing industries are formally recognised by overseeing the entire awards application process.
Press Office Services
Altitude makes media relations as simple as possible for your manufacturing business to ensure that your messaging is heard.
PR Campaigns & Strategies
Altitude specialises in creating effective PR campaigns that help your manufacturing or engineering business stand out from your competitors.
CSR/ESG
We ensure your CSR or ESG activity and social value is shared and noticed. Through targeted media engagement and tapping into our contacts, we earn enthusiastic media coverage.
Consumer PR
Standing out in a crowd can be tough. But we’ll use our in-built curiosity and experience with top brands to help you develop the sharpest messages and the most effective consumer PR campaigns.
Internal Communication
Our team can help to drive value within a business or organisation. Engage your teams through clear internal communication, build better understanding and a stronger culture.
Book Your Free Manufacturing PR Consultation
We will devise a roadmap to help you reach your destination. Get started by booking a free 30 minute consultation with a member of the Altitude team.
Get In Touch
Email: info@altitudepr.co.uk
Tel: 0114 252 1172
Address: Office 4, 1 New Era Square, Highfield, Sheffield, S2 4RB.
Engineering PR Frequently Asked Questions
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Engineering and Manufacturing PR helps businesses in this sector to differentiate, connect with stakeholders and manage perceptions. PR campaigns can support diversification, geographical expansion, supply chain management, stakeholder relationships and employee engagement. PR strategies can also be implemented to positively support exit strategies and MBOs.
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PR management is the process of managing information that impacts a company’s or individual’s reputation. This function can be entirely managed by an outsourced PR agency or co-managed with an internal team. PR overlaps with marketing but marketing focuses more on driving sales and revenue, whereas PR focuses on driving reputation.
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Communicating change whether externally or through internal channels helps to build stronger relationships. Manufacturing PR can help employers to engage with employers more effectively building trust, momentum and deeper relationships. We partner with manufacturing and engineering clients to create a vision for change and help you communicate that vision. We’ll help you develop stories to create interest and drive connection. It’s estimated that 65% of conversations are story-led. Are you telling the right stories to the right people?
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Working with Altitude means that you can be sure that our years of experience and expertise in PR strategies will have a positive impact on your manufacturing business’ reputation. Whether we fully manage your PR efforts or work with your internal team, your manufacturing PR campaign will help drive brand awareness, reputation and engagement. All of our PR campaigns are fully tailored and will focus on your business’s goals and long-term objectives.