Retail PR & FMGC PR.
Retail PR can be a powerful tool for driving awareness, explaining your brand proposition and generating interest and growth for retail businesses. By taking PR seriously and investing in it, you can help your business to reach new heights.
A Retail PR Agency for the Modern Business
Retail PR is the process of promoting and marketing a retail business to consumers. It can be used to increase brand awareness, build customer loyalty and ultimately drive interest and revenue.
At Altitude, we know that retail PR can take many forms, including traditional media relations, social media outreach, event marketing, activations, and more. A successful retail PR campaign requires careful planning and execution to reach the right audience with the right message.
Our aim is to demonstrate how retail PR can be an effective way to differentiate your business from the competition and stand out in today’s crowded marketplace.
We Help Retailers Implement PR Campaigns That Work
Your journey starts with a two-hour online or face-to-face workshop. We will discuss your ambition, timescales, key milestones, possible events, sector opportunities and the wider retail sector in which you operate.
From this session, we would typically formulate a 12-month PR plan including retail PR campaigns, which build on your key messaging. This could have a Business to Business Focus (B2B) focus or purely a Business to Consumer (B2C) focus or a blend of both. We’ll identify the key audiences, media channels and effective ways of sharing these messages.
We advise monthly catch-up meetings to refine and evolve the plan based on the latest milestones and sector trends.
Why Choose Altitude PR for Your Retail Campaigns?
Working with Altitude is straightforward. We save you money, time and hassle.
We usually work on a retainer-based system because PR is more effective if we are consistently engaging with your audiences over a longer term. It also provides easier financial management from your side and, crucially, reassurance that we are there for you whenever you need us.
Our talented team works as an extension of your team and we treat your reputation just as safely as we do our own. We’ll manage threats to your reputation and work at Board-level to understand and co-deliver your mid and long-term objectives.
We care about good communication and giving businesses the opportunity to unlock potential and grow. Raising your profile and clearly demonstrating your ambition and culture helps build trust across the board, whether that’s with customers, investors, suppliers or employees.
Whether you’re launching a brand, looking for a high-impact strategy, diversifying or your existing team needs additional support, we’re here to help.
We offer a range of services at Altitude which sits at the heart of business operations including;
Steve Adams,
CEO Mattress Online
“Working with Jane and the team at Altitude to support our PR continues to be a seamless experience that garners results every time. The working relationship we enjoy is led by Jane’s expertise across the industry, both regionally and nationally, and as a client we feel included in the decision-making process.
Altitude really understands us as a business, and the sentiment and messages we want to share with the press about our organisation and our people.”
Top Tips for Getting Started With Retail PR
There are a few key things to keep in mind when planning a retail PR campaign.
First, consider what kind of message you want to communicate and who your target audience is. Then, think about what type of media coverage will best reach that audience. Finally, make sure your campaign aligns with the overall brand strategy for the retailer. By following these steps, you can create a successful retail PR campaign that will help drive traffic and sales.
Book Your Free Retail PR Consultation Today
Get in touch to discuss your retail PR needs. We offer a free 30-minute consultation and can advise on your approach. Our friendly team is happy to discuss your requirements and make helpful, experience-led recommendations.
Is PR something you would like to take more seriously? Using media relations, marketing communications, and branding strategies, Altitude PR can help you reach your target audience, differentiate yourself from your competitors, and generate more leads quickly by developing a strong and positive brand identity for your retail operation.