See it Be it Case Study
Sheffield City Council’s See it Be it in Sheffield campaign exists to match employers with young people in schools to promote skills, learning and ambition.
Brief
See It Be It in Sheffield wanted specialist communications support to help improve its messaging and profile. Ultimately the campaign wants to engage with more businesses and employees to raise careers awareness and aspiration in schools
Our Activity
Altitude held a multi-partner workshop and then devised and delivered a strategy that included refined key messages and new audiences. Together with our design team, we developed creative campaigns to unify both voice and action.
Results
The result was a solid strategy and a cohesive and inclusive marketing and PR campaign. Our Half Hour Heroes campaign is now being implemented and is telling a story, across many different channels, of a city working together to promote opportunity and drive social mobility.
Testimonial
“Altitude have immersed themselves in our ethos, our aims and our aspirations to develop clear and focused messaging, inspirational campaigns, along with support and advice on all aspects of our future planning.”
Fiona Fletcher, Programme & Projects Coordinator at Sheffield City Council
