Sheffield Agency Named Top Yorkshire PR Firm in Prestigious Industry Rankings

Yorkshire-based communications agency Counter Context, along with dedicated PR brand Altitude, has been ranked seventh in the Prolific North Top 50 Agencies 2023.

The industry-leading benchmark ranking, delivered by media industry site Prolific North, recognises the phenomenal work of public relations practitioners and provides vital insight into the public relations industry in the north.

Based upon data provided by the agencies, alongside publicly available data at Companies House, it was revealed that Counter Context, along with its PR brand, Altitude, had strengthened its position in the list, climbing three places to seventh.

Counter Context is, according to Prolific North, one of the North’s Top 10 PR agencies as well as Yorkshire’s leading PR agency.

For more than 25 years Counter Context has delivered calm and considered communication solutions to help investors, developers, and government. It counts Peel Holdings, Bradford Council, Canal and River Trust, and Ørsted among its clients.

Last year, the company launched its dedicated non-sector specific PR brand, Altitude, which has a four-strong team. Clients include Henry Boot Construction, British Glass, Mattress Online, RNN Group, and Barnsley Museums, which combine to create the wider client list considered by Prolific North.

Together, Counter Context and Altitude work with an extensive range of influencers including journalists, politicians, policy makers and community representatives.

Alexis Krachai, Managing Director of Counter Context, said: “We like to push ourselves at Counter Context but beyond the numbers its often difficult to determine how you are measuring up. This ranking, with its rigour in determining where companies sit within the wider industry, tells us how our hard work, commitment and dedication has been valued.

Reaching the heady heights of seventh overall and ranking first in Yorkshire is a credit to the work we do, and equally, the clients and suppliers who support and trust us in this work.”

Jane Whitham, Director of Altitude, said: “The Prolific North Top 50 PR Agencies list reflects the smartest and most successful businesses in the industry. Our seventh placed ranking is a great testament to the hard work going on across the organisation, and one of the many reasons our clients trust us with their projects and reputation.”