How PR navigates change

PR is a crucial part of any business. As navigators of change, here at Altitude we enable companies to maximise growth and increase awareness.

Edward L. Bernays, known as the father of PR, once said: “Modern business must have its finger continuously on the public pulse. It must understand the changes in the public mind and be prepared to interpret itself fairly and eloquently to changing opinion.”

Change is a fundamental part of any business and PR should be at the heart of the company, being as crucial as finance or HR.

By implementing PR throughout a business, you can create clear strategic communication processes, making a positive change regarding how a company is perceived and can manage its reputation.

As PR practitioners, it’s our responsibility to ensure these changes are publicised to the internal business and stakeholders. Using PR techniques such as storytelling, stakeholder mapping and media relations we can help establish the perception of the company.

Here at Altitude, we understand how to utilise these techniques and use them so that our clients reach their full potential. As experts in storytelling, we create a message that encompasses the essence of whom our clients are. This leads to greater understanding, trust and brand visibility.

Working with companies such as Alexandra Rose Charity, we helped them navigate positive change. The charity launched a Fruit & Veg on Prescription programme, a community prescribing service that offers free vouchers for fruit and vegetables to support individuals to access a healthy diet.

Working together, we earned the charity a significant amount of recognition with target publications such as The Guardian, The Independent, and The Sun, all featuring supportive articles. This increased exposure led to more phone enquiries and donations for the charity. Advocacy increased and the charity’s relationships with key stakeholders benefited.