Key Fund
Key Fund is a social enterprise which provides flexible loans and grants to help community organisations start up, grow and become sustainable.
Key Fund investment reinvigorates communities providing funding, often when traditional lenders decline. Since 2001, Key Fund has provided almost £90m of funding with 70% of funding going into the most disadvantaged communities in the UK. Its work drives regeneration, creates jobs and delivers better health and education outcomes.
Brief
Key Fund wanted to tell the story of how its funding delivers incredible impact within communities across the North and Midlands. The organisation wanted to increase its profile and drive interest in both social impact investing and its broad range of services for social enterprises.
Our Activity
Working in partnership with Key Fund we took a twin approach to PR targeting media in priority delivery areas and working nationally with media to explain the benefits of social impact investing. We spotlighted projects where funding has unlocked incredible social value and challenged current thinking about alternative investment. Altitude also managed the production of Key Fund’s annual Impact Report in 2025.
Results
Media coverage has ranged from BBC Breakfast News sofa interviews to thought leadership pieces in national business and financial media, plus widespread regional coverage. The coverage has put Key Fund firmly in the sights of policy makers, the investment sector and organisations seeking funding. We’ve driven conversation which has boosted online visibility and engagement, leading to a direct increase in enquiries.
Testimonial
“Working with Altitude PR has made a real difference to Key Fund. Their expertise in PR, thought leadership and impactful storytelling has elevated our profile leading to greater awareness, increased website and social traffic, and a clear uplift in enquiries. They’ve helped us share our mission with real clarity and positivity, resulting in a much stronger understanding of what we do. We were also hugely impressed with the Impact Report they designed, wrote and produced. It perfectly captured our purpose and the impact of our work. Altitude PR truly feels like an extension of our team.”
Jane Austin, Head of Operations, Key Fund
