Specialist Digital & Tech PR Agency
The UK’s fast-growing tech sector is a powerhouse of innovation that’s driving economic growth, job creation, and global competitiveness.
Altitude fuels growth and supports established tech enterprises and growing technology start-ups to increase awareness, maximise reach and build their brand profile. Our expert tech PR is designed to showcase your company as a driver of technological innovation.
As competition intensifies and new technologies emerge, businesses must differentiate themselves and explain their proposition to attract investment and build trust.
Trust in your business is fundamental to growth. Check out our latest whitepaper, Raising Visibility Building Trust, which explores the trust gap in tech - and how you can bridge it for growth.
Tech PR and Digital PR Services
We offer a complete portfolio of communication services designed for the unique demands of the B2B technology sector.
Strategic Narrative Development: We work with you to hone your core messaging, defining a compelling and differentiated position in the market.
Media Relations: We secure impactful coverage in influential tech and business publications and build crucial relationships with industry analysts to validate your solution.
Thought Leadership and Executive Profiling: We position your leaders as visionaries, securing bylined articles, speaking opportunities, and expert commentary placements.
Content: We create high-value content - from technical articles and case studies to insightful blog posts.
Product and Company Launches: We create and execute high-impact launch strategies that generate market buzz and drive early adoption.
Funding and M&A Communications: We provide strategic counsel and execution for funding announcements, mergers, and acquisitions to ensure a smooth and positive reception.
As the PR brand of national specialist communications agency, Counter Context, we have all the flexibility and agility of a small agency with the force of a large communications consultancy behind us.
Our PR campaigns have been recognised at the highest level. In June 2023, Altitude was named New PR Consultancy of the Year at the CIPR Excellence Awards, and in June 2024, we won Small Consultancy of the Year at the PRCA Dare Awards.
Why Altitude? A Specialist B2B Tech PR Agency
We live and breathe B2B technology.
Our approach is built on:
Deep Tech Fluency: We don't need a translator. We understand your technology and, crucially, how to communicate its value to a business audience.
Strategic Growth Focus: Our PR campaigns are designed to support your business objectives, from generating high-quality leads and shortening sales cycles to attracting top talent and securing investment.
Media and Influencer Access: We have deep-rooted connections with the key journalists and influencers across the business, vertical market, and technology media.
Investors
Investors and strategic partners are looking for a strong brand presence and market potential. Thought leadership and establishing market authority are key as you enter new markets and develop new relationships.
PR supports investor relations activity for scale-ups and we understand the common PR challenges for tech companies. We can help you build a brand narrative and become a thought leader in the tech industry.
Tech PR by Altitude delivers all this and more. Strategic digital PR generates a buzz, helps to validate ideas, boosts market traction and demonstrates value-add. Working in partnership with tech clients, we build tailored PR campaigns which drive visibility, confidence, engagement and growth.
Whether your business is at seed stage, early stage, growth stage or expansion stage, Altitude can help.
“In a new and evolving industry like ours, it's really important to be able to react quickly to news and comment on what's happening with AI around the world. Altitude have enabled us to do this easily.
As a PLC, we also have another layer of complexity in how we approach our messaging but Altitude have carefully navigated this and they manage to craft releases and responses to multiple stakeholders which has been a huge benefit to us.”
Jane Robinson, VP Sales & Marketing, IntelliAM plc
PROUD TO HAVE WORKED WITH…
Tech PR & Digital PR FAQs
-
Tech PR involves taking a strategic approach to build your brand reputation and make a name for your business within the tech industry and the industries you operate within. Through targeted media campaigns, supply chain outreach, case study development, podcasts, events and meticulously crafted content, tech PR aims to influence opinion and behaviour in the highly competitive technology industry.
For more information on Tech PR, read our guide: “What is Tech PR?”.
-
Digital PR can refer to both PR for companies in the digital space, as well as a modern approach to public relations that merges PR with digital marketing strategies to build online presence regardless of sector.
Both blend into each other, as a digital business will need to have a strong online presence to succeed. Strategies can focus on PR for link-building, increasing brand awareness to improve AI (LLM) coverage, content marketing, and social media campaigns. It can also work as an essential part of your SEO strategy.
-
An engaging and cohesive tech PR strategy will guide your journey. It creates a roadmap for all future campaigns.
As part of any B2B tech PR strategy, an agency should create compelling narratives to support your growth ambition. This involves establishing your brand as a thought leader through exceptional content and positioning.
Positive media attention for your business can be achieved through tapping into an agency’s long-standing relationships with journalists and media publications.
Emotional and technical storytelling is essential to ensure your brand stands out in an increasingly saturated market.
-
Effective tech PR is not a one-size-fits-all approach. Tech PR will help you build your brand’s credibility and increase trust with key decision-makers. This is done by targeting relevant trade publications, securing podcast appearances, speaking opportunities and winning industry awards. Your business needs to be positioned as an innovative thought leader, showcasing innovation to attract investment, customers and talent.