Education & Charity PR
If your charity, not for profit or education organisation needs help to be visible in all the right places, then Altitude can help.
We specialise in sectors which are powering the UK’s growth but we also thrive on supporting organisations close to our hearts.
Altitude has significant experience in the charity and education sector. We’ve supported both national and regional charities and know how to develop strategies which turn into eye- catching campaigns and stories.
We understand that budgets have to go a long way in the charity and education sector and that’s why we work closely with you to understand your priorities.
Our team works as an extension of your team. This means we’re here to take the strain, whether that’s helping with media enquiries, setting up interviews, operating a press office, briefing stakeholders or writing content.
Expert Charity, Not for Profit and Education PR
A good reputation in the competitive charity and education sectors is critical. Building and maintaining a good reputation can positively impact donations, corporate relationships, recruitment and retention.
Altitude’s specialist PR services include
Strategic Communications: We help you develop clear, consistent messaging across all channels, building and protecting public trust.
Media Relations: We secure high-quality, impactful coverage in the media outlets that your audiences read, building third-party endorsement. This has both SEO benefits and search visibility benefits and can help your brand or organisation show up in AI search.
Thought Leadership: We transform your knowledge into authoritative commentary, by-lined articles, and media appearances that define you as sector leaders.
Content: We create compelling content such as reports and guides that demonstrate your expertise, capture data, and fuel your reputation.
Reputation and Crisis Management: We provide discreet, senior-level counsel to help you navigate sensitive issues, protecting your reputation when it matters most. We also provide media training specifically tailored for charity leadership and education managers.
Awards: We craft compelling, evidence-based entries for prestigious industry awards to provide credible, independent validation of your quality.
Why Choose Altitude for Charity & Education PR?
Altitude has significant experience working on behalf of charities and education providers and we know how to get results.
Not only have we delivered national campaigns on behalf of clients, but members of our team have also worked in-house in leading marketing and communication roles at national charities. We’ve supported multi- academy trusts and further education colleges for several years.
We understand the pressures these types of organisations face and appreciate the need for excellent communication and strong governance.
Our charity and education clients like our creative ideas, flexibility, accountability and inclusive way of working with existing teams. They also like our data-led approach, industry accreditations and how we contribute to their organisational success.
Altitude’s campaigns for its charity clients have won major awards. Our campaign on behalf of Alexandra Rose Trust was praised by judges at the Chartered Institute for Public Relations Excellence Awards and was one of the reasons Altitude was named New PR Consultancy of the Year (2023) at the PR industry Oscars.
TESTIMONIAL
“Altitude PR strike the right balance of support, advice and guidance with regard to PR consultancy, media training and campaigns.
“RNN Group have engaged Altitude PR to support with creative thinking and media opportunities and they bring a refreshing approach with both ideas for campaigns and media opportunities.
“They provide an invaluable support as a ‘critical friend’ with regard to media relations and PR, as well as ensuring there is time for planning and strategic thinking for the Group to support the elevation of the brand.”
Lucy Barnwell,
Director of Marketing & Learner Recruitment at RNN Group
PROUD TO HAVE WORKED WITH…
Charity PR, Not for Profit PR and Education PR FAQs
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Charity PR is public relations activity specifically tailored to the charity, not for profit, community, voluntary, or third sector. Education PR relates to services provided to educational establishments such as schools, multi academy trusts, colleges and training providers.
Organisations in these sectors access PR services to support with managing reputation, increasing profile, evidencing work and outputs, sharing research findings, satisfying funding requirements, driving donations and funding, engaging with volunteers, attracting service users, empowering communities and fostering goodwill with stakeholders, including students, parents, communities and politicians.
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Charity PR is public relations activity specifically tailored to the charity, not for profit, community, voluntary, or third sector. Charities engaging in charity PR use this discipline for many different reasons. These include managing reputation, increasing profile, evidencing work and outputs, sharing research findings, satisfying funding requirements, driving donations and funding, engaging with volunteers, attracting service users, empowering communities and fostering goodwill with stakeholders, including politicians.
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Education PR is a strategic discipline dedicated to building a positive image and reputation for an educational institution. It involves the management of information and communication to various stakeholders, including students, parents, teachers, staff, alumni, the local community, business partners, and the media. The primary goal of PR in schools and further education establishments is to enhance the institution's visibility, credibility, and relationships with its key audiences. PR within schools, colleges and universities can take many forms.
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Community PR refers to the strategy of building relationships and trust between an organisation and the local community. This is done through meaningful engagement, participating in local events, and supporting charitable causes.
Community PR isn’t always done by a not-for-profit, and can be a strategy used by any business - whereas charity PR is public relations performed by a charity or not-for-profit.
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PR is a vital strategic function for non-profit organisations, including education providers, community and voluntary organisations. Effective communication helps organisations articulate their purpose and the tremendous impact of their work.
Engaging in consistent PR enables organisations to build advocacy, support and engagement. Communication and PR must be aligned to organisational strategy and strategic PR can hugely benefit an organisation’s performance both financially and reputationally.
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As a specialist charity PR agency, Altitude is perfectly placed to help you and your team. We can act as an extension of your team or we can manage projects on your behalf. Using a specialist agency saves you time and stress. A specialist charity PR agency will already have access to media databases and media monitoring software, which can be costly. This means you don’t have to find the money in your budget.
Agencies like Altitude work year-round so there won’t be down-time for holidays or sickness and our team can support you with job shares or sharing the load with part time communications professionals in your team. An agency understands the importance of strategic communication and messaging and can help you cut through the noise. By working in partnership, a PR agency can help you improve your profile and unlock potential.
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Altitude works with several education providers including multi academy trusts and providers of both further and higher education. Whether our clients turn to us for media relations, media training, crisis management or strategic development, our experienced team is here to help. One of our team has even worked in a school as a TA. With experience of working both inside and outside of schools, Altitude is your first choice for education PR and communications.
Contact our team →