Raising Visibility Building Trust – a Whitepaper Summary
This whitepaper explains how strategic public relations (PR) and corporate communications help technology companies improve investor readiness, valuation conditions, and long-term growth. It focuses on emerging and growth-stage tech businesses operating in complex or disruptive markets, where value is often difficult for external stakeholders to understand.
Using a client in the tech/manufacturing space as an extended case study, the paper shows how consistent, credible communications increase visibility, reduce uncertainty, and build trust with investors and customers.
Problems Addressed
Technology companies often face:
Low visibility and limited analyst coverage
Investor scepticism toward complex or disruptive solutions
Difficulty explaining intangible value (software, data, IP)
Undervaluation caused by poor market understanding
Misconceptions about PR as hype rather than strategy
This paper explains how strategic PR closes the visibility and trust gap by improving clarity, consistency, and credibility over time.
Visibility is built through consistent, credible communication not one-off announcements
Trust grows when companies communicate proof, progress, and governance clearly
Third-party validation reduces perceived risk
PR supports share price indirectly by improving awareness, sentiment, and understanding
Strategic PR works best when aligned with real business performance
Founders and leaders of technology companies
Public and pre-IPO tech and manufacturing businesses
Investor relations leads
Boards, advisors, and investors
Marketing and PR leaders in growth-stage firms
No technical PR knowledge is required.
Author & Source
Who It’s For
This whitepaper is published by Altitude, a UK-based strategic PR consultancy specialising in technology and growth companies and written by Director Jane Whitham. The insights are based on real client work and multi-sector experience.
Key Insights
Award-Winning B2B PR Agency.
Our PR agency in Sheffield supports Britain’s most exciting businesses - those shaping the country’s economic future.
Through smart, flexible and creative PR, we give our clients a competitive advantage. We give our clients a voice to be heard amongst the noise.
So whether you’re looking for impactful PR campaigns or thoughtful strategic advice, now is the time to start an informal conversation. We specialise in the digital/tech; manufacturing; renewables and built environment sectors.
Book your free consultation with Altitude - a growth-focused Sheffield PR agency serving the whole of the UK.
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