EDGE Case Study
EDGE is a leading multi-disciplinary property and construction consultancy, delivering expert project management, cost management and strategic advisory services across the UK. With over 120 professionals and offices in Nottingham, Sheffield, Birmingham, Leeds, London and Newcastle, EDGE works across 17 core built-environment sectors.
Brief
EDGE wanted to elevate its brand profile and market position through a stronger industry voice. The ambition was to showcase the firm’s impressive growth, sector expertise and its refreshingly hands-on approach. It needed a PR partner to amplify its presence across regional and national media, expanding its influence with clients and stakeholders.
Our Activity
Altitude developed a strategic PR plan with refreshed key messages, newly identified stakeholders and targeted media relationships. We have facilitated EDGE’s participation in media roundtables, supported award entries, and launched campaigns to spotlight EDGE’s excellence in delivery and innovation – including regular project news that builds momentum and positions EDGE as a sector leader.
We secured and drafted multiple thought-leadership pieces in top property, construction and business media titles, covering topics such as:
Labour shortages and skills gaps
The evolving needs of university estates
Building Safety Act implications
Digital and AI in construction
Northern Powerhouse perspectives
Results
Within months, EDGE saw a measurable ROI from PR activity. Website traffic increased, social media engagement grew, and the EDGE name appeared in significantly more media outlets. Our work was referenced in EDGE’s Insider Yorkshire Property Awards 2025 and Insider West Midlands Property Awards 2025 submissions, which were both successfully shortlisted.
One standout campaign highlighted EDGE’s successful management of Leeds Bradford Airport’s £100 million terminal expansion, generating coverage across 30+ titles and reaching a potential audience of over 14 million.
Testimonial
“Although we've only worked with Altitude for a short time, they've already secured several valuable opportunities for us in key regional and trade titles, and the output has been consistently high. The ROI we’ve seen from PR, even at this early stage, is already clear. The EDGE name is appearing in more places, website traffic has noticeably increased, and our social media following continues to grow steadily. This increased visibility is helping to spark new conversations, and strengthen our position in the market.
“In addition, the onboarding process was excellent, and Altitude took the time to meet our team, understand our brand, objectives, sectors and stakeholders. We've found the team to be highly experienced, incredibly responsive, and genuinely supportive in delivering results.”
