Media Relations and Press Office Services

We can act as an extension of your team and provide a range of press and media relations services for businesses without their own press office or in need of assistance. 

Typically, a business’s press office is responsible for distributing communications to sources outside of your organisation, for proactively finding opportunities for your business to communicate to the wider market, and for organising enquiries from the press, social media or influencers.

Media relations can be both time-consuming and tricky. At Altitude, we make media relations easy. We have ongoing relationships with key figures in the media and the press: we know what journalists want and know how to develop stories. With former journalists in our team of professional writers, we know how to develop stories that journalists want to publish.

We can tailor our press office services to your needs and within your timescales - able to work as an extension of your existing team to give you additional capacity or manage the entire press office service for you. We’ll manage journalist enquiries and relationships and can organise and ensure the smooth running of press conferences or press briefings.

Altitude is the media monitoring consultancy of choice for some of the UK’s biggest companies.

We monitor their media relations and provide comprehensive live data reports. Although free tools exist to support media monitoring, it’s easy to miss coverage when tracking multiple sources.

Automated news alerts frequently miss coverage, and a patchy service is a huge risk especially when trying to manage brand reputation.

Altitude can help you monitor, measure, and analyse all of your media coverage. We subscribe to market-leading software which uses transformative technology – and we know how to use it.

Doing great work is excellent, but not when no one knows about it.

An important part of PR and marketing is shouting about the work that you do, raising your profile in the public eye and helping you stand out from the crowd.

Having a professional PR agency and press office function at your disposal means there’s a team of people getting your messaging out there, helping you to amplify the amazing work you are doing and making sure potential audiences or consumers know you’re there.

If you are actively appearing in the media or implementing PR campaigns and strategies, it is essential you monitor what is being said about your brand. If you don’t monitor the media, or social media, how do you know your PR outreach is effective? How will you know if your media relations activity is resonating with your audiences or if anything negative is being communicated?

Media monitoring and social media monitoring is essential for measuring and evaluating any return on PR/marketing investment. 

You can also use media and social monitoring to keep an eye on competitors and leading spokespeople within your industry. Understanding the media landscape - what is making news - puts you on the front foot. Having robust media monitoring in place can also help with crisis management and planning. 

Working with a public relations agency that offers professional media monitoring means you can benefit from analytics and data to inform smarter business decisions right across your business or organisation. By using data effectively, you can learn what’s working and build better media relations to encourage stronger campaigns for the future.

Media monitoring and social listening can therefore strengthen productivity, particularly within PR, marketing, and communications teams, and help minimise time spent on gathering, analysing, and measuring data.