Breast Cancer UK
National charity, Breast Cancer UK are on a mission to prevent breast cancer.
Brief
For the charity’s Prevention Week 2024, Breast Cancer UK came to Altitude for support with promoting the campaign and its accompanying T-shirts.
Our Activity
We worked with the charity’s content and communications team to determine a PR strategy – which included launching the T-shirts to the media and public using an influencer campaign, while creating a wider buzz in the build up to Prevention Week.
We liaised with the media, pitching and rolling out PR to national, regional, food & drink, interior, lifestyle, fashion, beauty, health, design and charity titles.
Testimonial
Working with Altitude and specifically Rachel on our recent Breast Cancer Prevention Week was a great experience for our charity. Their expertise in public relations brought our message to a wider audience. From crafting compelling press releases to securing media coverage, their strategic approach and dedication helped us raise awareness to our campaign. We are incredibly grateful for their professionalism and creativity they showed us.”
Breast Cancer UK
Results
The project received coverage in local, national and trade titles both online and in print – including in the Daily Mirror, Daily Record and Daily Express.
The influencer campaign also worked, and Sara Cox, Suzi Ruffell and others wore a Breast Cancer UK Prevention Week T-shirt and helped promote the wider campaign via their socials.
The campaign found PR enormously beneficial, increasing T-shirt sales and raising awareness around Breast Cancer Prevention and the charity’s Prevention Week.
