Could the ‘trust gap’ be slowing your company’s growth?
In the past year, we’ve encountered several tech companies with incredible products and strong pipelines. They’re brimming with innovative ideas but feel under recognised and misunderstood.
Management can often feel like their firm is a ‘best kept secret’.
They see this as an irritation but in reality, the consequence of being invisible is pretty serious.
It means these businesses are existing in a void of trust. In short, they’re undervaluing themselves and risk being undervalued by everyone from investors to partners and customers.
Our latest white paper, Raising Visibility, Building Trust, explores how strategic tech PR and corporate communications can fundamentally support growth-stage and listed technology. PR creates the conditions for growth reducing uncertainty and building credibility.
Technology businesses operate in complex markets where value is tied to intangible assets such as software, data and IP. It’s all too easy to get lost in a supply chain.
Without clear, consistent communication, it’s hard for external audiences to evaluate the critical role these companies play.
The result can be devastating. Think lower investor confidence, weaker valuations and slower growth – even when, on paper, the business looks solid.
Using a real-world case study, our latest white paper shows how disciplined, proof-led tech PR helps companies to;
Increase visibility and familiarity
Build trust through consistency and transparency
Strengthen investor readiness and access to capital
Reinforce long-term growth narratives
This is not about PR hype. It’s about clarity and credibility. It’s 100% about third-party validation and making sure you’ve closed the ‘trust gap’.
If you’re a technology leader focused on growth, fundraising or valuation, this white paper explains why being understood and trusted is just as important as being innovative.
Download the full white paper to explore more insights and practical tips.