The way people find businesses online is changing fast. Instead of scrolling through pages of search results and jumping into dozens of websites, we are increasingly asking AI search tools like ChatGPT, Perplexity, or Google’s new AI Overviews to do the hard work for us. So how do you show up in search? That’s where PR comes in…

When it comes to building brand awareness and credibility, few things are more powerful than effective media relations.

At Altitude, we help businesses tap into the stories that make them special.

We’re proud to introduce clients into a thriving regional ecosystem, and we see, every day, incredible SMEs, scale-ups and spin-outs across South Yorkshire working on a global level.

Learn how PR can boost brand awareness, trust, and sales in the manufacturing sector. Discover effective strategies tailored to B2B industries.

In today’s digital landscape algorithms dictate visibility, relevance, and trustworthiness.

But it’s no longer just a question of, “How do I rank on Google?” Instead, your question needs to be, “How can I make sure my business or brand is part of the conversation AI search engines rely on?”

In the property sector, developers often dominate the media spotlight, leaving other crucial players – such as architects, construction contractors, structural engineers, M&E specialists and leasing agents – in the shadows.

At Altitude, we make it our mission to ensure these vital businesses get the recognition and brand awareness they deserve. 

Your exact approach to PR will depend on the needs of the business and what you want to achieve. However, there are still several hallmarks of a good PR strategy that you can follow to get the most out of your efforts. 

Corporate PR is a key part of any business strategy. It can result in greater stakeholder engagement, increased brand credibility, and generated awareness. However, many business owners struggle to understand what it is, and how it differs from other PR strategies. So, what is corporate PR?

Discover PR campaigns in this in-depth guide by Altitude PR. Learn how to shape public perception, engage with media, and communicate your message to achieve your PR goals.

In this blog, we’ll discuss PR stunts and their impact, and present a curated selection of the top 10 most remarkable examples. These will showcase the ingenious ways brands have captured attention, generated attention, and left a lasting impression on the world.

Whilst investing in PR makes sense for a lot of organisations and can act a powerful tool to enhance visibility, credibility, and public support, charities – regularly operating within constrained budgets – may find themselves weighing the potential benefits against the immediate needs of their core programs and services.

This September, we’re feeling super generous. We’re offering a free 30 minute video consultation with one of our PR experts to help you super-charge your business into autumn and beyond.

Marketing and PR are essential for non-profit organisations, but many don’t give them the time of day. If you want to have an impact, whether environmentally or socially, you must invest time in crafting and sharing your message.

In today's fast-paced business environment, there are many terms to be aware of. One term you may come across is B2B PR, but what exactly does it mean, and why should you care?

In today's ever-evolving world, it is no surprise that technology is advancing rapidly. The days of bulky computers and brick phones are becoming more than a distant memory - technology is always at our fingertips.

Each has its unique approach and benefits, so it's essential to understand which type of PR would be most effective for your goals. Any PR techniques can help you achieve successful results with the right strategy and implementation.

PR is a crucial part of any business. As navigators of change, here at Altitude we enable companies to maximise growth and increase awareness.

A press release aims to pique the interest of a journalist or publication. Think of it like a fishing expedition. You are looking for a bite, and the press release is your bait.

There always seems to be a new elephant in the room. Therefore businesses must keep reading the room to avoid being squashed.

One of the golden rules for realising ambition is to surround yourself with similarly ambitious people.