When challenges arise, it’s often too late in the day to think about media training or who is best equipped to handle sensitive media questions.

When it comes to building brand awareness and credibility, few things are more powerful than effective media relations.

Each has its unique approach and benefits, so it's essential to understand which type of PR would be most effective for your goals. Any PR techniques can help you achieve successful results with the right strategy and implementation.

In this article, we look at why media training is important when acting as a company spokesperson, and how effective training can boost your success!

There always seems to be a new elephant in the room. Therefore businesses must keep reading the room to avoid being squashed.