The way people find businesses online is changing fast. Instead of scrolling through pages of search results and jumping into dozens of websites, we are increasingly asking AI search tools like ChatGPT, Perplexity, or Google’s new AI Overviews to do the hard work for us. So how do you show up in search? That’s where PR comes in…

In today’s digital landscape algorithms dictate visibility, relevance, and trustworthiness.

But it’s no longer just a question of, “How do I rank on Google?” Instead, your question needs to be, “How can I make sure my business or brand is part of the conversation AI search engines rely on?”

We’re proud to call Sheffield home and play a leading role in helping to promote the region and its innovative businesses.

But what really excites us is the future.

The experts at Altitude have compiled a list of the most useful PR terms to help you navigate the industry. Click through to see the terms explained.

Altitude increasingly collaborates with businesses and organisations to mentor and upskill in-house teams

A press release aims to pique the interest of a journalist or publication. Think of it like a fishing expedition. You are looking for a bite, and the press release is your bait.

There always seems to be a new elephant in the room. Therefore businesses must keep reading the room to avoid being squashed.